It’s a Wine Legend
Last November we proudly announced our new client, Chilean wine producer Concha y Toro. What we didn’t tell you was that we had a little idea that they liked, which we’ve been working on.
We’ve been sipping and working long into the night to orchestrate and deliver the biggest Sky Movies sponsorship deal ever, for their Top 10 UK wine brand Casillero del Diablo (thank you to our friends at SPP and Walker Media for helping make the idea a reality).
We’ve crafted a gargantuan suite of 152 idents to feature across 17 Sky and Partner channels, with an estimated reach of 44 million individuals across 55,000 legendary films. Coming to a TV screen near you in April 2014!
To promote the partnership in-store, we’ve devised and activated an on-pack promotion on over 4 million bottles (not even Grabbers can drink that much), giving people the exclusive chance to win a ‘legendary’ trip to Hollywood and free Sky subscriptions with Sky Movies, plus lots of bespoke retailer exclusives.
It has been a busy few months but we are looking forward to seeing the fruits of the virtual Agency Team on-screen and in-store and we’ll raise a glass of wine from the Devil’s Cellar to all those who believed and helped make it possible – Salud!