Influencer gifting: Making it personal with Stormzy’s MERKY Monopoly

What makes the perfect gift for a brand advocate?

Whilst we know that nice packaging and a box full of goodies that will look good on the gram are often an easy way to engage a brand’s core audience, we know that truly building relationships comes from making things personal.  

So, upon hearing that Stormzy was a big fan of iconic boardgame, Monopoly, Hasbro Gaming did what only they could do, gifting the grime superstar with his very own personalised board. That’s right, Monopoly MERKY Edition is officially a thing! 

Fully personalised with Chance and Community Chest cards encouraging players to collect money in famous Monopoly fashion for Stormzy’s most well-known achievements, from headlining Glastonbury, to winning a Mobo,  Hasbro pulled through with that ever rare money-can’t-buy gift. 

With the game causing so much excitement that the star posted to his (then active) Instagram channel, with the likes of Radio 1, Daily Star and other outlets picking up the story, Hasbro demonstrated that the simplicity and joy of personalisation continues to deliver for brand advocacy and PR alike.