If Music Be The Food of Love, Play On – Nando’s at the Festivals
We were back at it again for another summer of music with Nando’s. In a single month we’ve been fuelling artists backstage at festivals and fuelling the next wave of musical talent at Nando’s Music Exchange. Hungry work!
The famous Nando’s Cock o’ Van pitched up at London’s Wireless and Lovebox festivals to serve up PERi-PERi chicken to artists from around the globe (as well as peckish PR teams and media!). A huge number of talent from around the world got their hands on the ultimate backstage rider over the 5 days with happy faces and full stomachs aplenty!
Artists who got stuck into some PERi-delights included Skepta, Rag ‘n’ Bone Man, Raye, Sampha, Zara Larsson, Post Malone, Young Thug, Lil Yachty and Mabel (to name a few!).
There was also the small news of Kendall and Kylie Jenner showing up with Bella Hadid to watch Kylie’s BF Travis Scott perform on the main stage at Wireless. Possibly the most famous people in the world who aren’t old enough to hire a car – the trio were snapped ordering Nando’s and the story was picked up by media worldwide.
Once the festivals were over it was time for the third instalment of Nando’s Music Exchange at the Roundhouse in Camden. This year was extra special as the event ran over two days, included a panel discussion and saw five Australian students flown over for the first time to join those from the UK and South Africa.
Nando’s Music Exchange aims to harness the exchange of music from around the world by bringing together emerging and established musicians. This year saw Ella Eyre take the hot seat as UK mentor with South African rapper Dope Saint Jude representing Nando’s homeland. Also involved as a mentor was one of Australia’s greatest hip-hop artists – Urthboy.
Following opening speeches, the students were split into groups and tasked with working together to create a song using a selection of sounds inspired by South Africa. In the studios, producers, guitarists, rappers, violinists and singers shared influences and ideas to create amazing tracks.
Reconvening on the second day, the groups showcased their amazing tracks and got the chance to listen to some of the industry’s most influential names discuss the music world. Radio 1Xtra DJ Sian Anderson, GRM Daily’s Elle SM and Outlook festival founder Johnny Scratchley joined mentor’s Dope Saint Jude and Urthboy to share their insights on everything from streaming, to collaborations to social media.
Once again, the embers of musical relationships were ignited and some long lasting relationships are sure to burn on following this year’s Nando’s Music Exchange. From our point of view, the young music talent coming from the UK, South Africa and Australia is looking extra hot!