How to spend a below the line marketing budget on a campaign that punches well above the line
At PrettyGreen we love a ‘who dunnit?’ murder mystery so when the Hasbro team came to us with a brief to launch
the first ever variation of the game, Cluedo Liars, we knew it was a case we just had to crack!
In a new piece of brand content created by PR Agency PrettyGreen Line of Duty StarMartin Compston puts his detective skills to the test marking the launch of ‘Cluedo Liars’, a twist on the classic whodunnit board game.
With Martin unveiling the film on his own Instagram channel, fans see him trying to solve the case with hilarious references to his Line of Duty moniker and shows Martin taking the game far too seriously, accusing everyone and everyone.
The content sees a restless Compston staring at a complex web of clues in what appears to be a police investigation room – only to reveal, in a comical plot twist, that he is in fact taking the murder mystery game far too seriously.
The opening scene shows the TV detective pacing around an evidence board, claiming: “I know they’re lying. One of you did it. It doesn’t make any sense”.
As the story unfolds, we see pieces of evidence peppered with humorous references – from important case files kept in the kitchen, iconic Cluedo character ‘Miss Scarlet’ being ruled out as a potential suspect and subtle nods to the Scottish actor’s best-known on-screen roles.
Tipped to be one of the biggest games this Christmas, in the latest edition of the classic board game – Cluedo Liars – players must use their best lying skills to cause mischief and trouble amongst their competitors, whilst gathering evidence to detect which of their fellow players are also being deceitful, in order to crack the case.
Cluedo Liars Edition Game from Hasbro Gaming is available now to buy from Smyth’s, Argos, Amazon and all good major retailers for SRP: £22.00. For ages 8 and above. Get yours in time to play at home this Christmas.