Jamie Laing features in a tasteful photoshoot to launch new Oasis flavours, Apple Cherry Sour and Kiwi Apple Sour.

© Tom Horton

How to get people to buy Oasis

When you’ve got an exciting new Oasis drink to promote and you have an Oasis’ ‘refreshing stuff’ platform as your creative springboard, there’s only one thing to do, create the MOST REFRESHING PR campaign in history!

We created a campaign throwing every PR trick in the book via our parody PR Agency “Awesome PR” 

 

 

  • Get a YouTuber to promote it – LukeisNotSexy – Check 
  • Persuade a Reality Star to undress – Jamie Laing – Check 
  • Float it down the Thames – Check 
  • Create a perfume – Check
  • Project it onto the White Cliffs of Dover – Check 
  • Build a pop-up shop – Check
  • Break a World Record – Check 

 

And how else would you promote it? 

 Of course via a fly on the wall film following Awesome PR as they developed the Campaign. Cue Mockumentary, which brings the campaign to life. 


 

 Now that’s what a “Refreshing PR” campaign is all about.