How do you relaunch an iconic brand?
What a couple of months it’s been for re-launches. The Crystal Maze proved a ratings smash when it returned to Channel 4 for a one-off show to mark Stand Up To Cancer, Bros announced they’d be reforming after 28 years for a nationwide tour… and one of the UK’s most established sports nutrition brands, Maximuscle, was back with a new and improved range of raw protein ingredient powders.
Whilst we weren’t lucky enough to get inside The Crystal Maze and stuff fake money down our pants or get front row tickets for Bros, we were lucky enough to have a hand in re-launching the iconic Maiximuscle and its new RAW range.
Our actual role? To devise the brands create platform and raise awareness amongst results driven, dedicated gym purists aged 18-34 that Maximuscle was back (no pressure).
Working closely with the awesome Maxi team at GSK, we carefully crafted a distinct look and feel for the new Maximuscle RAW range that would differentiate it against MaxiNutrition, (and more importantly its competitors), as well as pulling out the key benefits of the five core products.
What worked in our favour is Maximuscle is trusted and endorsed by some of the UK’s leading athletes across a range of different sports, allowing us to utilise the likes of 2015 WBFF champion Wole Adesemoye and leading fitness athlete Dan Lambert to help highlight some of the primary brand proof points and play starring roles in the final creative.
The end result is currently beautifully spread across the pages of publications such as Forever Sports and Men’s Fitness. This is just the beginning of our work with Maximuscle and we’ve got a lot exciting plans in our locker for 2017, so watch this space…