Hasbro Influencer: Cubby The Curious Bear and Frozen 2 Arendelle Castle activation
Our influencer team worked to deliver some fantastic content ahead of Christmas 2020 for Hasbro.
The objective from Hasbro was to position Cubby The Curious Bear and the Frozen 2 Ultimate Arendelle Castle as must-have gifts for children aged 3-6 for Christmas via engaging influencer content with a focus on targeting millennial parents.
We recruited influencers including Louise Pentland, Cally Jane, Patricia Bright and Jayde Pierce, with a combined reach of 1.9M+, helping to improve brand awareness among a millennial parent audience.
We challenged influencers to recreate a festive teddy bear’s picnic using Cubby The Curious bear and bring the product’s key features to life via 1 x IG post and 1 x IG story.
In total, 6 creators delivered 25 posts generating 945,660 organic impressions and 24,378 organic social engagements with 1,603 organic link clicks direct to retailers.
Frozen 2 Arendelle Castle Activation
PrettyGreen challenged influencers to recreate their favourite scene from Frozen 2 using the Ultimate Arendelle Castle with 1 x IG post and 1 x IG story (3 frames).
Results Overview:
17 posts generated 1M+ organic impressions 867 swipe ups direct to retailer
35,727 organic social engagements
286,100 views
Campaign delivered 32% more earned media value than the amount spent on influencers
