Good Health and Raising a Glass
We have an Agency tradition of celebrating Christmas traditions from around the world (some of you will remember gherkins, waving cats, piñatas, and even burning goats), well this year we found something closer to home that enabled up to literally help everyone have a merry Christmas.
Some of you may know or heard of Wassail and Wassailing. The Anglo Saxon tradition of saying Good Health to people (Wassail) and having a glass or two together, which was actually the pre-curser to Christmas carolling. We don’t mind Christmas carols, but we’re definitely huge fans of raising a glass.
So it seemed like the perfect excuse to craft something meaningful and beautiful to simply say Thank You, our own craft beer. And as Strings has his own Absinthe it seemed like the perfect excuse to create a marriage of a premium ruby ale, with a chocolate twist.
We’ve seen the process through every step of the way, from experimenting with wassail and absinthe to seeing it being brewed and bottled to carefully designing the label and packaging to finally seeing it sent out to all of you. It has been a labour of love and to top it off – it tastes pretty good too!
Merry Christmas and here’s to 2017…Wassail!