Giant Nando’s loyalty cards storm the nation! 🌶
This month, with the help of PrettyGreen, Nando’s gave away an abundance of free PERi-PERi grilled chicken, after placing giant (and at 3mx2m we mean giant!) Nando’s loyalty cards on billboards in and around London and Manchester, worthy of 10 free meals for anyone willing to rip them down and haul them to their local Nando’s restaurant.
The activation took place in celebration of Nando’s long-running loyalty scheme, as the restaurant also revealed there are currently 1.8m rewards sitting unclaimed on Nando’s cards – the equivalent of over £13m worth of PERi-PERi goodness languishing in wallets across the country!
PrettyGreen were on hand to help spread the word, achieving an incredible 190+ pieces of coverage in total across national, lifestyle and regional press, including the likes of Metro, LADbible and Cosmopolitan Online – with an enormous 364m online reach and 21.1k social share
Fear not, as Nando’s enthusiasts in other cities, and on mobile, can also grab (or screengrab!) themselves a range of exciting PERi-PERi rewards via peal-able loyalty cards that will appear on billboards in Birmingham, Sheffield, Cardiff, Glasgow and Bristol; or you could simply keep an eye on Nando’s UK Instagram Stories for other flash deals over the coming weeks…