Ghost Towns ….
Yay – tube strike over! But isn’t it amazing to see how adaptable Londoners can be when a tube strike is thrown our way; there’s something quite endearing about being one of many getting up earlier to embark on an epic walk to work. However, we’re not sure the same can be said about the roads – there’s a few cyclists who cycle in to the Green House, and some novices to boot, who decided cycling was the only way to go. How to describe the action on the road? Simply put: wacky races.
We all survived, just, along with the millions of other cyclists, but seeing a mob of two-wheelers at every traffic light was a scene to behold. So much so, it got us thinking about a particular campaign that started in America and has spread around the world: Ghost Bikes. It could be described as experiential and if we didn’t know better Transport for London could’ve been behind it – it’s not, but it should back it.
The Ghost Bikes campaign has generated loads of word of mouth, spread by those who’ve seen a Ghost Bike propped up by against railings. The name says it all: a Ghost Bike is sprayed white and usually has white flowers attached to the handle-bars. To see one sends a shiver down the spine and does what it’s supposed to do – make you think twice (cyclists and motorists).
The first Ghost Bike appeared in Missouri, as a memorial to mark a fatal spot where a cyclist was killed. And since then others have appeared, placed by family and friends, at other accident points.
Without being too fatalistic – as we think everyone should get on their bikes! – the point here is that it’s a brilliant example of a non-contrived campaign. It’s also worth noting, brands shouldn’t jump on the ‘cycle-wagon’ on any heart-felt public campaign. Step forward, DKNY: leaving branded orange bikes dotted around New York to mark NY Fashion Week, which might have been for a few size zero models who didn’t quite make it through the hell of Fashion Week – We love cycling, just cycle safe people.
As you might be able to tell, we’re on a colour tip at the moment and not wanting to move too far away from it, we’re loving the idea of feeling blue after work. The Charlotte Street Blues Bar opened last week which we’re loving. Although the smoking ban somehow seems to detract from our ideal notion of being able to enter a smokey sultry blues bar and order a JD on the rocks.