Get ready to venture to the Galaxy’s Edge
To celebrate the opening of Disney Park’s new land Star Wars: Galaxy’s Edge, PrettyGreen joined the cast of Disney’s Marketing Team to land coverage in UK media as part of its global announcement around this incredible and immersive new attraction.
As the largest and most technologically advanced single-themed land expansion ever in a Disney park, guests will be transported to a galaxy far, far away on a journey to Batuu, the newest location in a story that began in 1977 with the first Star Wars film.
Stepping into their own Star Wars adventures, guests will become part of the action as it unfolds around them, and their interactions with the Play Disney Parks mobile app will deepen their engagement with the land. They may choose to aid a smuggler, join the Resistance or pledge their loyalty to the First Order. This depth of storytelling is part of the total immersion that distinguishes the 14-acre Star Wars: Galaxy’s Edge from any other themed lands in Disney history.
The news was hugely anticipated by media with Disney and PrettyGreen jointly securing over 280 pieces in the UK with some of the standout articles below.
Here’s hoping for a PrettyGreen off-site meeting at the Galaxy’s Edge this side of 2019 😊
For further information from Disney about Star Wars: Galaxy Edge can be found here.