As Europe’s first Shuffle Club comes to London, here’s how experience and brands are retro-forwarding
You might ask what is Shuffling, or more to the point Shuffleboarding? Well, here’s a quick introduction for the uninitiated: Shuffleboarding is a classic American game which is a cross between ten-pin bowling and curling. Think Miami, art-deco, chinos, visors and bat-wings. It was traditionally a game for the blue-rinse brigade whilst whiling away their time on cruise-ships. The sport has had a resurgence Stateside; especially within the hipster enclave of Brooklyn, where the sport has now taken over bike-polo as the hipster game du jour.
These trends were picked up on by the founder of The London Shuffle Club, Graeme Hawkins, who has brought shuffleboard to these shores after being introduced to Brooklyn’s Royal Palms, which is at the epicentre of the resurgence of the sport. Cue the birth of Europe’s first shuffleboard club, which will open its doors to the public on the 12th October at the Truman Brewery, occupying the entire top floor for three months. There will be cocktails, music and neon-lighting – think New York loft-party vibes and you won’t go to far wrong.
This is another fine example of how we are continually looking to the past, to take inspiration for the future. Lets call the trend… retro-forwarding. Nostalgia always runs high and is a sure-fire winner in any commercial enterprise, for instance. In November, Nintendo are releasing the NES Mini Classic which packs 30 retro games from the much loved console into one tiny box. Then there’s the new(ish) Netflix hit show Stranger Things, which is basically five 1980’s film classics rolled into one.
So retro-forward we will and shuffle we must….we are off to get practising. See you on the court.