Feelunique’s Afternoon Tea with Zoella
YouTube fans, what’s better than sitting down with a cuppa and watching your favourite YouTube star? Well, according to 11,000 Zoella fans, having a brew WITH the online star herself just about tops everything.
To celebrate our lovely client, online beauty retailer feelunique.com, launching Zoella’s new Tutti Fruity range, we helped them create and run a fun competition offering fans the chance to meet the YouTube star for a spot of afternoon tea with their best friend – and needless to say the entries flooded in instantly.
Friendship was a key theme of the competition, so fans were asked to send in a photo of them with their best friend for a chance to win afternoon tea, as well as Tutti Fruity prizes for the runners up. Within days, thousands of fans were tweeting, posting and instagramming snaps of them and their best friends and sharing their excitement with fingers tightly crossed in the hope that they would get to meet the superstar herself.
The competition closed at the end of July, and the winning super-excited best friends are heading off to Brighton this week to enjoy tea and cake with Zoella, as well as taking home the Tutti Fruity range. Save us a slice of cake, please!