Everyone needs Family
We’ve loved growing up as an only child, but we felt it was about time that we had a little sister, so we’ve decided to create a new strategic brand consultancy called Pretty Black&White, to help Brands solve complex strategic and creative challenges (but as we’re writing this, it might feel more like a big serious sister, rather than a little sister).
The Agency is built around a media neutral Collective who have a wealth of experience with Client and Agency backgrounds and UK and Global credentials. Bespoke teams will be built for specific projects, with the Collective made up of a mix of Planners, Researchers, Business Mentors, Business Coaches, Marketing Capability Trainers, Creatives, all who have worked with the PrettyGreen over the past few years.
When Strings announced the plan he’d been working on with the Board, he said “in today’s complex and fast moving marketing world, Clients have continually told me that they want to tap into senior resource to help provide senior counsel; but without requiring the Agency to deliver a creative execution. Pretty Black&White offers Clients that simple solution”.
So basically it’s about thinking, not doing. Someone once said “in Marketing there are thinkers and there are doers”. We’d like to think that in today’s world you need people who can think and also articulate what to do.
The projects Pretty Black&White will help to deliver for Clients include:
· Insight Planning
· Brand Architecture & Positioning
· Brand Platforms
· Market Research (Qual and Quant)
· Creative Inspiration Sessions
· Ideation Workshops
· Campaign Planning
· ROI and effectiveness
· Futurology & Trend Reports
· Conference/ Panel Speaking
We’re really liking having a bigger family, it makes life much more fun.