East Coast riding with The Rickshaw Challenge for Children in Need
2016 is another incredible year for Children in Need (with £46M raised so far) and we were lucky enough to work with this amazing charity once again for The One Show’s Rickshaw Challenge, securing regional media opportunities along route. The journey began on the morning of Thursday 10th November, when we packed our bags and layered up, ready to hit the road with our favourite yellow bear, Pudsey.
The Rickshaw Challenge started extra early on Friday 11th, with the six inspirational young riders who made up Team Rickshaw and BBC presenter Matt Baker setting off from the small town of Jedburgh on the Scottish borders. This year’s route covered off roughly 470 miles down the East Coast of the country and ended in London – with the core aim of raising money for BBC Children in Need and making it to London in time for the Charity’s Appeal show on Friday 18th November!
Having raised over £12M since the challenge started, this was the rickshaw’s sixth appearance and saw the team visit some previously unchartered areas – including an extremely tough first day’s cycle crossing the Scottish borders and riding through Northumberland national park on route to Newcastle.
The challenge was broadcast live on The One Show each evening, where viewers got an update on how the team was doing and a deeper insight into the lives of the six amazing young people making up Team Rickshaw, who have all been supported by BBC Children in Need funded projects. It goes without saying that there were plenty of ups and downs along the way, but the support on the road was unbelievable, with people enduring rain and hail to cheer the inspirational riders along.
With stops in Newcastle, Hartlepool, Scarborough, Hull, Skegness, Kings Lynn and Duxford, not only did we work hard alongside the BBC’s in house team to get the attention of every single regional paper, website and commercial radio station along the route, we managed to see the beauty of the East Coast, sample its hospitality and witness the generosity of its residents.
To see the exact route the rickshaw travelled this year, you can visit the ViewRanger here: http://pudsey.viewranger.com/. You’ll also be able to find out more info on how to donate there.