Creating Award Winning work with PANDORA Jewellery UK
Last week, we won the Most Effective Interruptive Experience at The Brand Experience Awards with PANDORA for our #ChristmasDelights campaign. Which you can read all about in our blog here.
We have also been busy working away to mark the launch of PANDORA’s highly anticipated new Disney collection.
To celebrate the collaboration, PANDORA hosted a star-studded launch party at its Flagship store on Oxford Street. The event was attended by a wealth of well-known British celebrities, including reality TV stars, Binky Felstead, Jamie Laing and Sam Thompson (from the hit series Made in Chelsea) and Chloe Lewis, Jessica Wright, who all found fame in the popular ITV show, The Only Way is Essex. Also in attendance were model and DJ, Vogue Williams, and The Saturdays singer, Vanessa White. Celebrities in attendance wore pieces from the new campaign, including Mickey and Minnie charms and stacking rings from the new PANDORA AW17 collection.
Guests attending the launch were welcomed with magical-themed cocktails and canapés and were invited for an exclusive first look at the new collection, which arrives in stores tomorrow. A guest DJ set by Charlotte de Carle and Kiss FM presenter, Pandora Christie, set the tone for the evening, with a special shout out to mark the launch. As the evening came to a close, guests were given bespoke, limited edition PANDORA x Disney clutch bags.
The event coincided with an enchanting live projection on London’s County Hall, revealing the launch of the new campaign to the UK public. Watch the full video here.
Kicking off at 7.30pm, the projection was also broadcast on Facebook, with PANDORA UK followers encouraged to comment “reveal” to initiate the activity. The projection, which begun with an old-fashioned film countdown, lead to a bespoke PANDORA x Disney animation, featuring Mickey and Minnie Mouse skipping over charms and hopping over jewellery in a real PANDORA store. Over 250,000 people watched the resulting film, with an estimated 30,000 people seeing the projection live as they passed the iconic building on Wednesday night.
The simultaneous announcements to both fans & media created, as expected, a true buzz around the exciting announcement, resulting in some brilliant content and a real moment for the fans of PANDORA coming together.
PANDORA stores across the UK have been celebrating the launch with a beautiful special edition premium clutch bag with every purchase over £99.
Here’s to working for clients that allow us to create award winning work!
You can find the full collection online here.