Lessons Learned Cycling from Land End to John OGroats

"Easy saying you’re going to do it. Then the reality of what you said you’re going to do kicks in!"   At certain times in your life, you need to push yourself. Set yourself a challenge that takes you out of your comfort zone, which was what...

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FIFA World Cup Marketing: The Rules of Engagement for Brands

“It’s not what you play, but how you play that counts”   The FIFA World Cup is arguably one of the most competitive and congested marketing events for any brand to step into.   Fan culture is far deeper and more complex than standard ‘consumer culture’ and, as such, has to...

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PrettyGreen rounds up Audible’s sponsorship of the Virgin Money London Marathon by breaking a British world record*

*Or at least Sir Mo Farah did!   [video width="842" height="598" m4v="http://itsprettygreen.com/wp-content/uploads/2018/05/ezgif.com-resize.m4v"][/video]   If you have been following Mo-Joe, George Lamb’s 18-week training diary to Marathon day featuring advice from Sir Mo Farah himself and HIIT expert Joe Wicks then hopefully you already know that both Mo and George...

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Why are female fans still being overlooked by brands?

Despite female sport in this country achieving another incredible high in recent weeks, with the success of the women’s Netball team at the Commonwealth Games, it still remains baffling that female sport fans are being overlooked by brands.   Fan culture is, of course, a complex world....

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IT’S TIME for UFC London

What are we most looking forward to about UFC London?   The much anticipated 10th London event is jammed packed with talent and fierce rivalry. So ahead of this, our very own in-house UFC expert, Ben Davies, has analysed the 5 things we should be looking forward...

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