It's always fun starting off an event with some ice breakers and personal ways to get the crowd engaged, and that's certainly what Laura T, host of our sister agency’s The Producers breakfast briefing did yesterday at the Let's Talk Tech Baby - breakfast briefing. With no...
Read More
This week PrettyGreen hosted the IPM’s involvement in the annual IPA Effectiveness Week. One of the The IPA’s fundamental’s being that “marketing effectiveness is not just a 'nice to have, It is a key factor in business growth..” rings absolutely true across the marketing industry and...
Read More
Last week on Sunday, tickets for Glastonbury 2019 were released and caused chaos online for those looking to get a slice of the action. After a taking a "fallow year" for 2018, the appeal was world-wide as people queued up online and tried to get their...
Read More
Back in March, the LEGO Group announced that botanical elements such as leaves, bushes and trees would be made from plant-based plastic, sourced from sugarcane. These new elements are part of the LEGO Group’s drive to make a positive impact on the planet and the...
Read More
Jurassic World – the title alone, muttered by adults and children-alike inspires images of long-extinct, wonderful creatures, galloping around a tropical island…potentially out to kill us all… This summer saw the release of the second instalment in the recent Jurassic World franchise – Jurassic World: Fallen...
Read More
We have just arrived at The Grand Hotel in Brighton for this year’s Media360. There are some great topics this year, including: the effectiveness conundrum of long term wins vs. short term gain; the audiences, advertising and objectivity impacted by the data standards revolution; AI...
Read More
Let’s paint a scene (no pun intended). There’s a new gallery/show/exhibition opening in town and you want to go check it out, get some culture in your life. The day comes and you arrive at the place. As soon as the first display or piece...
Read More
This spring, we have been working on a truly heartfelt project with LEGO Friends to ‘put more heart in the world’. Touring to 8 intu shopping centres across the UK, LEGO Friends have invited children and their families to the House of Heart, a brand...
Read More
This weekend our LEGO City #HeroesNeeded brand experience went live at the Glasgow and Wallsend Smyths Toystores to support the retailer’s promotional activity of the Mountain and Mining sets. The first of four weekends that will see the LEGO City Mountain – a bespoke-made, state-of-the-art plinth,...
Read More
Anyone with an interest in the creative industry will have not been able to miss the fever surrounding South by Southwest (SXSW) over the past few days. There’s been the ultimate ‘Roseanne’ experience with free pie, a Google Fun House with a lowrider car, a...
Read More