IPMressive Win

Last night we met up with all of our pals at the IPM Awards and listened to the hilarious Stephen Mangan reveal his own award winning moments, and encouraging each and every winner to revel in their glory for that moment. This was taken to...

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Embrace the Softer Side

Modern life is a little bit mental - everyone's moving at 1000 miles per hour and no-one stops to smells the roses anymore (although we have just made ourselves Gin & Tonics at 12 O’clock, courtesy of Fever Tree). It's become such a big problem...

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That’s a (Un)wrap

We’ve just finished touring the world’s most expensive six-sheet advertising unit. Made of bulletproof glass and reinforced steel, this one-tonne behemoth presented perhaps the biggest logistical challenge our Events team have faced to date. But this wasn’t just any piece of advertising. We were displaying five...

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Where Chocolatey Dreams Are Made…

At PG we are lucky enough to be able to call Cadbury World in Bournville our second home (yes, really!), so we were delighted to get the chance to share some chocolatey joy over the weekend with a gang of Mumsnet bloggers and a rather...

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Abraca-pretzel!

Last week PrettyGreen started their four-week magical tour to launch the new Cadbury Pretzels. Pretzels? The salted treat that George Bush choked on? Yes. But they are generously coated in Cadbury Milk Chocolate so rest assured no one was harmed in our sampling activity. The magic...

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Top of the Popcorn

This summer PrettyGreen went popping mad for brand new product Cadbury Popcorn. We sampled over 400,000 bags to consumers all over the UK via channels such as ASOS, TONI&GUY and Vue cinemas. Consumers went crazy for their treat size samples with, in particular, a hugely positive...

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Memories Misty Purple Coloured Memories…

Here at the PrettyGreen offices the Cadbury team are wiping the last drops of perspiration from their busy brows. After 17 days of hard work, passion, commitment and smiles, Cadbury House closes its big purple doors. Thousands of consumers have experienced the chocolate fun house...

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Day 4 in the Big Cadbury House…

It's been an amazing few days since we opened Cadbury House and we're beginning to understand what happens in Big Brother when the housemates seem to become totally disconnected to life outside the House. The event team have been onsite for over 14 days now and...

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Welcome to the house of fun!

This week we finally launched Cadbury House! What is that you ask? It’s only a HUGE purple coloured haven for chocolate lovers and fun seekers to enjoy during London 2012! The fun, free and interactive attraction has been months in the making and will see the magic...

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