Influencer has always been the heart of what we do here at PrettyGreen. In fact, when we first launched Nando’s back in 2009, we launched with an influencer campaign before it was even really a thing. Trailblazers or what? When it comes to working with influencers...
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ALMOST 50/50 SPLIT OF MALE TO FEMALE VOICE IN SOCIAL CONVERSATION AROUND THE #WWC Credit: Instagram/Lionesses It’s no secret there has been in a shift in the popularity of women’s football this summer, with viewing figures breaking records, and new audiences being more engaged in the tournament...
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Here at PrettyGreen we talk a lot about ‘brand fame’ – the ideas that will create it, the media that will drive it and the tools that measure it; so we thought it pertinent to also talk about why it matters. For the most part, a...
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We're delighted to announce plans for our own research initiative (led by Jo Hudson, the agency’s award-winning Planning Director) into the continuous lack of mothers seen in creative leadership roles within the industry. Our aim is to help address the problem by understanding fully the...
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PrettyGreen Breakfast Briefing debrief Sometimes in life, restrictions can be viewed as an advantage and opportunity, rather than be seen as a hindrance or limiting. This was very much the consensus that resonated from our recent Clearing Breakfast Briefing. The event explored how brands creatively address existing and new...
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Reposted from March 8th, 2019: It’s International Women’s Day today and PrettyGreen celebrated a little early this year, with the launch event of Scarlett Curtis’ new Audible Original podcase, To The Woman. To launch this hotly anticipated podcast series, we decided to make history with...
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We're delighted to finally announce an exciting and strategic commercial partnership with Sam Wood, founder of 28 by Sam Wood, to launch his successful home workout, nutrition and well-being program to UK consumers. Having appointed PrettyGreen as his UK sport and lifestyle agency and commercial partners in the UK, Sam has...
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After six incredible years working with BBC Children in Need, we were both thrilled and humbled to be asked back to work on 2018’s Rickshaw Challenge, which sees six incredible young people and The One Show’s Matt Baker tackle an eight-day cycling challenge to raise...
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At PrettyGreen we are all about creating life defining moments for our clients but also making them happen for our team. To help PrettyGreeners on their way to achieving their bucket list goals everyone is offered £100 a year to get out there and do something...
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We have just arrived at The Grand Hotel in Brighton for this year’s Media360. There are some great topics this year, including: the effectiveness conundrum of long term wins vs. short term gain; the audiences, advertising and objectivity impacted by the data standards revolution; AI...
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