We were reading through a media presentation yesterday and we stumbled across the wonderfully silly word (we're being kind) VIRALOSITY. What does it mean, we hear you cry? Being clever marketing people we realised it meant the speed at which a viral video speeds across...
Read MoreAs we crawl out of our imposed hibernation from the comfort of our family homes, we realize with harsh reality that watching re-runs of The Wizard of Oz and every episode of Come Dine with Me is not normal or acceptable behaviour. Fortunately not everyone...
Read MoreSo the big debate this week; should PR Agencies run Ads, and we're not talking about becoming Ad Agencies, we're talking about running their own Ad campaigns. And yes we know it's all about the full marketing mix, and single disciplines alone don't deliver etc. etc. But...
Read MoreThere's nothing more entertaining than a Product Launch with a celebrity, but there's also nothing more entertaining than when the celebrity falls over said product. ...
Read MoreTo save the planet or not, that's the question. Or is the question to save money or not. When it comes to Christmas cards, it's an emotive subject, do we put the money towards a charity, buy a donkey, plant a tree, knit a hat, or...
Read MoreSo the big debate this week in the office has been, why do electric cars just look like they've been designed by a group of 6 year olds, who've just been playing with tupperware dishes, and told to design something for their Scottish nan who...
Read MoreWe came across these answers from a Brand Manager interview. Made us smile Describe yourself in three words No. Oh, alright. How would you define marketing? Finding a group of agencies among which to spread work given to you. What would you be if you weren’t a brand manager? Able...
Read MoreSo Strings came back from Pontarlier in France, smelling particularly fragrant last week. He smuggled back through customs what can only be described as a very large bag of cannabis, which Pete our new intern had his eye on. But it was actually the macerated...
Read MoreWe should know better but we still can find ourselves whipped up by hype. In America last week, Lisa and one of our lovely Clients braced themselves for some US horror at the local LA flicks. Totally sold on the hugely appealing trailer, they opted...
Read MoreThis week we are getting everyone to crank up the heat, no we are not talking central heating (although we're not loving the new British Gas campaign) - it's National Chilli Week and our lovely friends at Nando's have just revealed that 98% of us...
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