athlete_retouched_08_09-copy-2

How do you relaunch an iconic brand?

What a couple of months it’s been for re-launches. The Crystal Maze proved a ratings smash when it returned to Channel 4 for a one-off show to mark Stand Up To Cancer, Bros announced they’d be reforming after 28 years for a nationwide tour… and...

Read More
christmas_wings

‘Tis the season to be PERi

It’s always a special moment when a new Nando’s menu rolls around. From the Churrasco Burger to the Fino Platter; each new menu announcement is met with with huge fanfare. The news of Nando’s first ever Christmas Menu was about as big as it gets.   Arriving...

Read More
drinking-out-of-cups

Choose Wisely For Your Next Great Idea

The creatives have been and done their thing, with their big pieces of paper, big boards, big thinking, big hair, and now you’re left with a head full of big ideas.   And let’s assume you love them, love them all, or at least love most of...

Read More
IPM

PrettyGreen hosts IPM event for EFFECTIVENESS WEEK

It was EFFECTIVENESS WEEK last week, a punctuation in the marketing industry diary when clever brains pause and meet to chat all things measurement and efficacy (no point having lovely creative ideas if they don't deliver return and change behaviour).   The IPM ran 2 events, one...

Read More
screen-shot-2016-11-04-at-09-55-50

A Model Behaviour

At the heart of all of PrettyGreen’s Experiential work is a belief that we deliver brand fame and make our clients investment work as hard as possible. It’s about creating experiences that reach out to a wider audience and more than just the lucky few who...

Read More
nightmares

Creativity Comes From Diversity

There’s a theory that we can’t help but recruit people who are the mirror image of ourselves. In some respects that’s inevitable. Of course we want to surround ourselves with people similar to ourselves - to many it makes life easier, more enjoyable, comforting and...

Read More
finosunsetburger

Here Comes The Sun-set Burger

  To celebrate the launch of the Nando’s Sunset Burger, we stationed ourselves at five restaurants around the UK to host lucky fans and their friends who had won the opportunity to sample the new food before its official launch.   Around the world, there’s a tradition of...

Read More