Will Experiential Budgets Go Before PR Budgets

That's the question we were asked this week by PR Week and it's a complex question to answer, but probably the simple answer is yes. If brand experiences become indulgent brand behaviour that doesn't deliver a short term return then they become difficult to justify. Innocent...

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RED BULL X-FIGHTERS RECHARGES BATTERSEA POWER STATION

We told you we've been busy. A surge of energy will bring Battersea Power Station to life on 22 August 2009 as the dramatic setting is transformed to play host to the Red Bull X-Fighters World Tour finale. Twelve of the world’s best Freestyle Motocross (FMX)...

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Bedroom Air Guiter Doesn't Count

This week we announced for the first time ever an unknown band will get to play the main stage at Download, in a live broadcast from their bedroom with Red Bull Bedroom Jam. This world first will see the virtual gig beamed to thousands of...

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Integrated Marketing – It's Just A Fantasy

As ever it's always interesting to play industry, "Top 5's", "Shoot, Snog, Marry", "Fantasy Leagues", and it was interesting to read in Campaign who the ideal Agency Fantasy team would be. But we were surprised that it didn't include anyone of note from a more...

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A Word in Edgeways

We're loving Wordle at the minute. Just type in a presentation, upload a blog and it simply short-hands the deck. Lots of fun to be had, great way to distill down a CV. Here's what it thinks about Pretty Green. And here's what it says about our...

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Pretty Green Goes Pretty White

It's been over a week since Emma got married. What a magical day and one of those wedding's that has an incredibly relaxed and beautiful feel to it that makes you wish it was your wedding. It would also appear that we have budding disco...

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Here Comes The Bride

Another mad week on the Green. It's beginning to feel a little bit like a stuck record. But every week is just so different and crazy, with us just doing some really interesting and exciting things. Our Beyonce Trident project gathers momentum, with 100 Single Ladies...

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Trident Unwrap 100 Single Ladies with Beyonce

It was an early start this morning with our 100 single ladies bringing Piccadilly to a standstill to help kick off the Trident Unwrapped Campaign. A big debate about how many ladies made up the 100, and only 3 of us know the actual number...

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Beyonce Unwrapped

We can finally now talk about the fact that we've been working on a big Beyonce project with Trident. It's called Unwrapped and it basically sees the Global-superstar Beyoncè performing an exclusive one of show for the brand at the O2 in November. Thousands of tickets...

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Rocked

On hearing the news that footballing hero Jimmy Neighbour passed away. Our thoughts are all with the family....

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