As an Agency we talk about creating Brand Fame, that idea that you create moments of time that become part of the brand folk-lore. Stories that get re-told over and over again. We’re so passionate about that idea, and that “experiences” have the ability to deliver...
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Recent market research by sloggi found that when it comes to bras, women complain about underwire being the most uncomfortable part - which really doesn’t come as a surprise to the women of PG HQ. Keen to create a comfort democracy, where women world over can...
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The best inspiration comes from the things we experience every day and often things that are outside of the Marketing world. This is why the Events team went to see the Eduardo Paolozzi exhibition at The Whitechapel Gallery last week to see what they could...
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Last week, Nando’s fans up and down the nation only had one word on their lips and that word was “WATER!” as Nando’s launched their hottest ever sauce – PERi-PERi Vusa. The flavoursome sauce is only available in restaurants and takes its name from the Zulu...
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We can’t tell you of course. Nor can the rest of the world (not until this coming Thursday at least). What we can tell you, is that last week PrettyGreen teamed up with our client Nintendo to deliver a two-day preview experience for Nintendo Switch launch titles...
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Over the past decade, combat sport has increasingly followed its own path when defining what makes an elite contest. The best taking on the best? In an ideal situation, great, but not a requirement. The best talker taking on the best talker? Deal. This is not meant...
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Awards season is in full swing with the Brit Awards and the Oscars dominating the showbiz pages - but do awards really matter anymore? This year the Brits did something about the decades of ‘playing it safe’ which led to Robbie Williams and Coldplay winning a record nine awards each....
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When it comes to new technology the possibilities are seemingly endless. We’re constantly told that this ‘new technology’ will be the next ‘big thing’ but how do we avoid jumping on the band waggon and shoehorning tech into our work just to appear cutting edge? (Anyone...
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Have you ever had a relationship end before you were ready? Did you ever wish you could meet one last time? For Nando’s Churrasco Burger fans this fantasy became a reality - right in time for Valentine’s Day. When the Churrasco Burger was removed from the...
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In an age where the choice for consumers is almost infinite and possibilities are endless, each decision is becoming more difficult to make. In a bid to understand more about consumers’ decision-making processes, PrettyGreen and Campaign will be taking a dive into the minds of...
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