Long term gains from a moment in time

As an Agency we talk about creating Brand Fame, that idea that you create moments of time that become part of the brand folk-lore. Stories that get re-told over and over again.   We’re so passionate about that idea, and that  “experiences” have the ability to deliver...

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sloggi welcomes everyone to the comfort democracy! 

Recent market research by sloggi found that when it comes to bras, women complain about underwire being the most uncomfortable part - which really doesn’t come as a surprise to the women of PG HQ.   Keen to create a comfort democracy, where women world over can...

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The idea of creating a new idea

The best inspiration comes from the things we experience every day and often things that are outside of the Marketing world. This is why the Events team went to see the Eduardo Paolozzi exhibition at The Whitechapel Gallery last week to see what they could...

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Are Awards Losing Their Shine?

Awards season is in full swing with the Brit Awards and the Oscars dominating the showbiz pages - but do awards really matter anymore?   This year the Brits did something about the decades of ‘playing it safe’ which led to Robbie Williams and Coldplay winning a record nine awards each....

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The Romantic Return of the Nando’s Churrasco Burger

Have you ever had a relationship end before you were ready? Did you ever wish you could meet one last time? For Nando’s Churrasco Burger fans this fantasy became a reality - right in time for Valentine’s Day.   When the Churrasco Burger was removed from the...

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