PR agency PrettyGreen concluded a one year-long qualitative research study following 100 students through their first year of university. Through conversations, video diaries, photos and questionnaires, our recruits documented their life as a Fresher, resulting in some significant findings for the brands who seek to...
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A couple of weeks ago Facebook announced its’ new ‘Memories’ page, which builds on the ‘On This Day’ feature. Through this page you can reminisce on past posts, friends made, celebrate friendversaries and major life events. This isn’t anything that new or exciting for Facebook,...
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Fresh off of the back of the Westworld Season 2 finale this week, there has been fresh discussion on what a real, AI enhanced world could be like. In the past, high profile scientific voices like Elon Musk and Stephen Hawking have expressed concerns about the...
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At PrettyGreen we are all about creating life defining moments for our clients but also making them happen for our team. To help PrettyGreeners on their way to achieving their bucket list goals everyone is offered £100 a year to get out there and do something...
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ITV2's Love Island is back on our screens for another Summer of lust filled binge viewing. And, even if you're not watching the show it's hard to escape the hype as your social media feed is likely to be a non-stop commentary from your 'friends'. Lucozade has...
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Here at PrettyGreen we are well aware of the importance of being down with kids (or desperately trying to be)! Our work with family brands like Nintendo and LEGO means that we are constantly working to keep up to date with the latest trends, influencers...
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“It’s not what you play, but how you play that counts” The FIFA World Cup is arguably one of the most competitive and congested marketing events for any brand to step into. Fan culture is far deeper and more complex than standard ‘consumer culture’ and, as such, has to...
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We were always taught to never turn up to a party empty handed so we have been travelling around the country with Virgin Media letting people know that Virgin Media is growing in their area with plants and succulents in hand. We used these plants to...
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Here at PrettyGreen, we’ve had a whole lot of fun working on the launch of Nintendo’s new cardboard sensation, Labo, and since launch day, we’ve been keeping a close eye on social media for the most “outside the box” creations. Here’s our top five weird and...
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We have just arrived at The Grand Hotel in Brighton for this year’s Media360. There are some great topics this year, including: the effectiveness conundrum of long term wins vs. short term gain; the audiences, advertising and objectivity impacted by the data standards revolution; AI...
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