It’s our final blog post analysing the key ingredients for marketing when trying to attract a 16-34 year old demographic, and today we are looking at influencers. You don’t need us to tell you that the nature of influence is very different for a younger demographic,...
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Today’s blog post on attracting young audiences to watch TV content goes back to the tried and tested space of traditional media. It would be a mistake to think that targeting a young demographic means doing away with all traditional comms. Investing in mainstream media offers...
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It’s day three of our analysis into some of the key ingredients for marketing when trying to attract a 16-34 year old demographic … and it’s a biggie – social! Having social high on the agenda when targeting 16-34 year olds may seem like a given,...
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In day two of our blog series on understanding how to influence the 16-34 year old demographic to watch TV, we are looking at innovation in two specific areas: Partnerships Gaming Innovative approaches to partnerships Last year, Love Island had 3 brand partnerships, this year a...
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With the Love Island final this week and overall viewing figures comparable to the likes of BBC News at Ten and Graham Norton, this summer show has struck commercial gold. The current rating of around 3.5m is the result of 70% year on year growth...
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Once upon a time, a LEGO Disney Princess touring carriage visited 65 locations across the UK. The carriage was made out of 125,755 pieces of LEGO and took 377 hours for our LEGO builders to make. Throughout these LEGO events, Princes and Princesses were encouraged...
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Jurassic World – the title alone, muttered by adults and children-alike inspires images of long-extinct, wonderful creatures, galloping around a tropical island…potentially out to kill us all… This summer saw the release of the second instalment in the recent Jurassic World franchise – Jurassic World: Fallen...
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PR agency PrettyGreen concluded a one year-long qualitative research study following 100 students through their first year of university. Through conversations, video diaries, photos and questionnaires, our recruits documented their life as a Fresher, resulting in some significant findings for the brands who seek to...
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A couple of weeks ago Facebook announced its’ new ‘Memories’ page, which builds on the ‘On This Day’ feature. Through this page you can reminisce on past posts, friends made, celebrate friendversaries and major life events. This isn’t anything that new or exciting for Facebook,...
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Fresh off of the back of the Westworld Season 2 finale this week, there has been fresh discussion on what a real, AI enhanced world could be like. In the past, high profile scientific voices like Elon Musk and Stephen Hawking have expressed concerns about the...
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