Despite female sport in this country achieving another incredible high in recent weeks, with the success of the women’s Netball team at the Commonwealth Games, it still remains baffling that female sport fans are being overlooked by brands. Fan culture is, of course, a complex world....
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The sun’s out and it sort of feels like it’s just for us this week, what with the amazing news that we have been welcomed into the Kopparberg family as their retained PR agency. Because what better way to enjoy your celebratory cider, than out...
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The announcement of the TV Bafta nominees got people talking. Many were outraged that the likes of Love Island had been nominated and others were up in arms by the series that were snubbed – cough cough, Dr Foster. However, what we all can agree...
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This spring, we have been working on a truly heartfelt project with LEGO Friends to ‘put more heart in the world’. Touring to 8 intu shopping centres across the UK, LEGO Friends have invited children and their families to the House of Heart, a brand...
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BIG news from across the pond, Baseball might be coming to London. The New York Yankees and Boston Red Sox are close to agreeing a deal to play a two-game Major League Baseball regular season series in London in June 2019. This would mean that the MLB would join the NFL...
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Following the madness of Millennial Pink over the past couple of years, Gen Z Yellow is here to help millennials' younger siblings distinguish themselves on social media. Scrolling through social feeds you’ll notice that it’s not an exact shade but more of a mellow yellow...
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Everything about Anthony Joshua is huge. His height, all 6ft 6 of him, is huge. The stadium attendance, predicted to be just shy of 80,000 at the Principality Stadium on Saturday to watch him take on Joseph Parker, is huge. His social media following, approaching 6m just on...
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FAKE NEWS is meant to be a modern phenomenon. In a time where it’s already difficult to tell what’s real and what’s not, what’s legitimate and what’s manipulation, it’s almost refreshing to know that come the 1st April we know that we genuinely can’t trust...
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When you think of F1, you think fast cars, loud engines, glamorous parties and the most up to date tech money can buy. This wasn’t the case for its marketing however, which was still limply going around the track with a substandard vehicle that had a...
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This weekend our LEGO City #HeroesNeeded brand experience went live at the Glasgow and Wallsend Smyths Toystores to support the retailer’s promotional activity of the Mountain and Mining sets. The first of four weekends that will see the LEGO City Mountain – a bespoke-made, state-of-the-art plinth,...
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