Under Armour makes athletes better, and we’re giving them the opportunity to experience the life of a sporting professional, with unprecedented access to some of the world’s most impressive (and secretive) facilities. Blasting open the gates of the state-of-the-art Tottenham Hotspur Training Centre and White Hart...Read More
New PrettyGreener, Sarah, was very excited she was able to marry up PrettyGreen’s love of Absinthe with her own great love of Dance! No, she didn’t get drunk and dance on the office ping-pong table. Please, let me explain . . . She came in very...Read More
This week marks the 8th birthday of Twitter and to mark this birthday Twitter have created a nifty tool to tell you what your first tweet was. When shared around the PrettyGreen office this resulted in some amusing, obscure and a few frankly disappointing efforts....Read More
A wise man once said, “The more money you make, the more problems you get”: ) Sometimes we just can’t be told, though. And it’s certainly not a sentiment we agreed with after the last round of Europa League matches. We’ll be keeping an eye out for...Read More
PrettyGreen had their special day to remember on Friday, unveiling their John Lewis Wedding Stand for The National Wedding Show. We decided that every wedding is to celebrate a relationship – so we asked everyone to celebrate their relationship by writing down a special moment and...Read More
...not just because we work with pet supplement brand Din Dins but also because it's Love Your Pet Day! In honour of furry friends everywhere, our resident animal obsessive PrettyGreener Claire shares why she loves her puppy, Oban (we didn't ask her to, she just really...Read More
2014 has started with a bang, and we’ve steamed into it with so much fighting spirit so that we daren’t slow down for fear of not knowing how else to fill our time. Our latest escapade saw us race off to Welsh Rugby Union’s Centre of...Read More
How does a life of topless deer-shooting and discriminatory legislastion passing sound? Not your cup of tea? Congratulations! You’re humane.
If, somehow, this does appeal, then there’s probably a crate of “not for gays” BrewDog beer waiting outside your presidential chamber in the Russian embassy, because chances are your name is Vladimir Putin.
Perk: You get free beer.
Con: You’ll be hard pushed to find someone willing to share one with you.
But why, you ask? After the Russian President’s anti-gay slurs ahead of the opening of the Winter Olympics in Sochi, BrewDog was to become one of the first companies to stand up to his ill-received comments. Last week, they created a “not for gays” parody beer, on sale across gay bars in the UK, as a tongue-in-cheek response. 50% of sales went to charity, whilst the beer has already picked up plenty of praise on these shores.
They’re not alone in their anti-Putin stance, and after Strings blogged on PR Moment just last week on the issue, we thought we’d do some digging to see who’d heeded his advice. Turns out, support for gay rights came in the bucket load.
Google was perhaps one of the biggest and most notable of these, using a Google Doodle of a rainbow – the colour scheme representing gay pride – in place of its iconic logo just hours before the Olympics opened. Again, acclaim aplenty.
On UK soil Channel 4 has also continued the trend. The broadcaster, who will show coverage of both the Olympic and Paralympic Winter Games, has launched a new campaign wishing luck to and celebrating all athletes participating at “gay mountain” this winter. Further still, it also modified its logo – both that imprinted on broadcasts and the Channel 4 sign outside its London HQ – to be painted in a rainbow style.
Perhaps one of the most fearless responses came from the German team in Sochi themselves, who marched into the Olympic Stadium – with a stern-faced Putin watching on – in rainbow uniforms. This came just days after the website of Canadian bobsleigh member Justin Kripps was censored after, it was suggested, a photo of him and his team in underwear fell foul of Russia’s censorship guidelines. Kripps may have taken this in good humour, but there are plenty worldwide who have stronger opinions of Putin’s anti-gay regime.
One of the biggest global responses we’ve seen in a while has been the overwhelming result, and we can’t wait to see any further PR developments from this. Personally, we’re waiting for a PrettyGreenAndEveryOtherColour double rainbow to appear in Sochi.
These are just a few of the sensational headlines which we are exposed to by the tabloid media everyday. Picking up a paper is second nature to the PrettyGreen PR team, but how and why we read the news and its effect on us as individuals...Read More