Getting Social at BodyPower, with Maximuscle

One weekend, 90,000 muscle-flexing fitness-mad gym fans and the PrettyGreen Sports team - what’s the worst that could happen? A couple of weeks back we descended on BodyPower once again for the biggest weekend in fitness to help our client, Maximuscle, hold their biggest and...

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Exploring our love of film

Film has a unique power in human culture. In many ways it is the optimum in mass communication and probably the world’s most accessible art form.  Across the developed world there are some 7 billion cinema admissions per year (the equivalent to a ticket for...

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Nike’s Breaking2 Marathon

After more than two years of research, preparation and testing and a two-month campaign, Nike finally launched its #Breaking2 marathon. The sportswear giant set out to make history by enlisting the world’s best runners in an attempt to break the two-hour barrier.   Kenya’s Eliud Kipchoge, Eritrea’s...

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Learning what makes a must-see TV moment from the BAFTAs

As awards season rumbles on, this weekend saw the best of British TV applauded at the Virgin TV British Academy Television Awards. What learnings did we take from this year’s awards, then?   Notably this year, BAFTA threw a new category into the mix in the form...

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Treasures from Damien Hirst’s “Wreck of the Unbelievable”

Treasures from the Wreck of the Unbelievable. Exhibition by Damien Hirst Palazzo Grassi, Venice     ‘Treasures from the Wreck of the Unbelievable’, Damien Hirst’s latest exhibition, has been 10 years in the making. With countless hints and secrets shared during this period, the exhibition has quickly become one of...

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Our Best In Show From This Years D&AD Festival

For those of you who don’t know, the D&AD creative festival is held once a year at the Truman Brewery and it’s a chance to see a wide variety of multidiscipline creative work submitted to the D&AD Awards. The aim being to win a much-converted...

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Fidget Spinners: YouTube’s Latest Pocket Money Pincher

Kids, eh? Always begging for the latest new ‘thing’. So. Many. ‘Things’.   Blame YouTube for that.   Fidget spinners – pocket money toys, designed to enhance concentration, that are enthralling kids across the country with their hypnotic revolving - are the newest ‘thing’. And another toy that can...

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Guest blog: Sean Lunt’s take on mental illness in Football

Football must do more to end the stigma surrounding mental illness The news of Aaron Lennon’s hospitalisation this week brought the issue of football’s role in helping mental illness into stark focus once again.   It is something that has affected the sport deeply in the last decade...

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