One weekend, 90,000 muscle-flexing fitness-mad gym fans and the PrettyGreen Sports team - what’s the worst that could happen? A couple of weeks back we descended on BodyPower once again for the biggest weekend in fitness to help our client, Maximuscle, hold their biggest and...
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Film has a unique power in human culture. In many ways it is the optimum in mass communication and probably the world’s most accessible art form. Across the developed world there are some 7 billion cinema admissions per year (the equivalent to a ticket for...
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After more than two years of research, preparation and testing and a two-month campaign, Nike finally launched its #Breaking2 marathon. The sportswear giant set out to make history by enlisting the world’s best runners in an attempt to break the two-hour barrier. Kenya’s Eliud Kipchoge, Eritrea’s...
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As awards season rumbles on, this weekend saw the best of British TV applauded at the Virgin TV British Academy Television Awards. What learnings did we take from this year’s awards, then? Notably this year, BAFTA threw a new category into the mix in the form...
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After months and months of top secret planning here at PG HQ with our friends at Virgin Media and Southampton FC the day is nearly here. As this Wednesday will see Virgin Media donating its shirt sponsorship of Southampton FC to the disability charity Scope...
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Treasures from the Wreck of the Unbelievable. Exhibition by Damien Hirst Palazzo Grassi, Venice ‘Treasures from the Wreck of the Unbelievable’, Damien Hirst’s latest exhibition, has been 10 years in the making. With countless hints and secrets shared during this period, the exhibition has quickly become one of...
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For those of you who don’t know, the D&AD creative festival is held once a year at the Truman Brewery and it’s a chance to see a wide variety of multidiscipline creative work submitted to the D&AD Awards. The aim being to win a much-converted...
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Kids, eh? Always begging for the latest new ‘thing’. So. Many. ‘Things’. Blame YouTube for that. Fidget spinners – pocket money toys, designed to enhance concentration, that are enthralling kids across the country with their hypnotic revolving - are the newest ‘thing’. And another toy that can...
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Building on the success of our #IbizaChallenge campaign from last year with the UK’s number one sports nutrition brand (and Paddy’s official supplement supplier) Maximuscle, we’re planning on bigger and better in 2017, I’m talking #GAINS…. PrettyGreen & Maximuscle have stepped it up, to help buff...
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Football must do more to end the stigma surrounding mental illness The news of Aaron Lennon’s hospitalisation this week brought the issue of football’s role in helping mental illness into stark focus once again. It is something that has affected the sport deeply in the last decade...
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