PrettyGreen is working with Former England and Liverpool footballer John Barnes today to help raise awareness of a new campaign launched by Public Health England and our client Drinkaware ho are working together for the first time to help people cut down on the amount of alcohol they are regularly drinking. The Drink Free...
Read More
A-Level results day is one of the most nerve-wracking, emotionally draining experiences in any young person’s life – but it is also a peak time for brands to reach out to future students, before they fly the nest and set off to university. In fact, brands...
Read More
Yesterday morning we read a great article on WARC suggesting that brands are too reticent to sponsor Women’s Sport because not enough data exists to support the return on investment. Cue a lively discussion in the PrettyGreen office about which brands and clients we could work with to champions women’s sport. And...
Read More
It’s our final blog post analysing the key ingredients for marketing when trying to attract a 16-34 year old demographic, and today we are looking at influencers. You don’t need us to tell you that the nature of influence is very different for a younger demographic,...
Read More
Today’s blog post on attracting young audiences to watch TV content goes back to the tried and tested space of traditional media. It would be a mistake to think that targeting a young demographic means doing away with all traditional comms. Investing in mainstream media offers...
Read More
It’s day three of our analysis into some of the key ingredients for marketing when trying to attract a 16-34 year old demographic … and it’s a biggie – social! Having social high on the agenda when targeting 16-34 year olds may seem like a given,...
Read More
In day two of our blog series on understanding how to influence the 16-34 year old demographic to watch TV, we are looking at innovation in two specific areas: Partnerships Gaming Innovative approaches to partnerships Last year, Love Island had 3 brand partnerships, this year a...
Read More
With the Love Island final this week and overall viewing figures comparable to the likes of BBC News at Ten and Graham Norton, this summer show has struck commercial gold. The current rating of around 3.5m is the result of 70% year on year growth...
Read More
Once upon a time, a LEGO Disney Princess touring carriage visited 65 locations across the UK. The carriage was made out of 125,755 pieces of LEGO and took 377 hours for our LEGO builders to make. Throughout these LEGO events, Princes and Princesses were encouraged...
Read More
Jurassic World – the title alone, muttered by adults and children-alike inspires images of long-extinct, wonderful creatures, galloping around a tropical island…potentially out to kill us all… This summer saw the release of the second instalment in the recent Jurassic World franchise – Jurassic World: Fallen...
Read More