Between media fragmentation and the explosion of YouTube, how do we reach them? With Coco Pops at the ready, we hosted a breakfast briefing yesterday on the subject of kids and how they are influenced in today’s media landscape. Our focus was primary school children whose parents...
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"Easy saying you’re going to do it. Then the reality of what you said you’re going to do kicks in!" At certain times in your life, you need to push yourself. Set yourself a challenge that takes you out of your comfort zone, which was what...
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Back in March, the LEGO Group announced that botanical elements such as leaves, bushes and trees would be made from plant-based plastic, sourced from sugarcane. These new elements are part of the LEGO Group’s drive to make a positive impact on the planet and the...
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PrettyGreen is working with Former England and Liverpool footballer John Barnes today to help raise awareness of a new campaign launched by Public Health England and our client Drinkaware ho are working together for the first time to help people cut down on the amount of alcohol they are regularly drinking. The Drink Free...
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A-Level results day is one of the most nerve-wracking, emotionally draining experiences in any young person’s life – but it is also a peak time for brands to reach out to future students, before they fly the nest and set off to university. In fact, brands...
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Yesterday morning we read a great article on WARC suggesting that brands are too reticent to sponsor Women’s Sport because not enough data exists to support the return on investment. Cue a lively discussion in the PrettyGreen office about which brands and clients we could work with to champions women’s sport. And...
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It’s our final blog post analysing the key ingredients for marketing when trying to attract a 16-34 year old demographic, and today we are looking at influencers. You don’t need us to tell you that the nature of influence is very different for a younger demographic,...
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Today’s blog post on attracting young audiences to watch TV content goes back to the tried and tested space of traditional media. It would be a mistake to think that targeting a young demographic means doing away with all traditional comms. Investing in mainstream media offers...
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It’s day three of our analysis into some of the key ingredients for marketing when trying to attract a 16-34 year old demographic … and it’s a biggie – social! Having social high on the agenda when targeting 16-34 year olds may seem like a given,...
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In day two of our blog series on understanding how to influence the 16-34 year old demographic to watch TV, we are looking at innovation in two specific areas: Partnerships Gaming Innovative approaches to partnerships Last year, Love Island had 3 brand partnerships, this year a...
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