We have just arrived at The Grand Hotel in Brighton for this year’s Media360. There are some great topics this year, including: the effectiveness conundrum of long term wins vs. short term gain; the audiences, advertising and objectivity impacted by the data standards revolution; AI...
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For a long time, ‘traditional’ television has had a firm grip on sport fans but with so many streaming services now in the game and looking to redefine the subscription model, that is changing rapidly. In the past few weeks, Leeds United owner Andrea Radrizzani and...
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Our Creative Services Director Sam Stocking attended this year’s D&AD Festival to review work the last 12 month’s work and hear from some of the industry’s leading figures. So, the 56th annual D&AD Awards have come to a close. The standard of work was as high...
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Let’s paint a scene (no pun intended). There’s a new gallery/show/exhibition opening in town and you want to go check it out, get some culture in your life. The day comes and you arrive at the place. As soon as the first display or piece...
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Brands as Teachers We all know how the story begins – early marketing was, largely, one-way product messaging. The brand was the teacher, imparting its knowledge with an assumed air of authority. There were good teachers, like Smash, Marlboro and Levi’s and bad ones; but their...
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*Or at least Sir Mo Farah did! [video width="842" height="598" m4v="http://itsprettygreenlive.xtcbfez50kzhlxbrlqv.maxcdn-edge.com/wp-content/uploads/2018/05/ezgif.com-resize.m4v"][/video] If you have been following Mo-Joe, George Lamb’s 18-week training diary to Marathon day featuring advice from Sir Mo Farah himself and HIIT expert Joe Wicks then hopefully you already know that both Mo and George...
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As our friend, Conor McGregor, has said previously - “We’re not here to take part, we’re here to take over.” And that’s basically how we felt on Thursday night, where we were awarded on-stage in front of a sell-out crowd of 1,700 guests at the star-studded...
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Shahid Khan's bid for Wembley is a spectacular move that should transform both forms of 'football' in this country. This follows the news that the FA are ready to sell the home of English football for a monumental £800m to the billionaire Shahid Khan, owner of...
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Despite female sport in this country achieving another incredible high in recent weeks, with the success of the women’s Netball team at the Commonwealth Games, it still remains baffling that female sport fans are being overlooked by brands. Fan culture is, of course, a complex world....
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The sun’s out and it sort of feels like it’s just for us this week, what with the amazing news that we have been welcomed into the Kopparberg family as their retained PR agency. Because what better way to enjoy your celebratory cider, than out...
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