The launch of Chicago Justice with Universal Channel

PrettyGreen was tasked with publicising the new US legal drama Chicago Justice on the Universal Channel, starring the legendary Carl Weathers (from the Rocky franchise, which is celebrating the 40th anniversary of the first film’s launch in the UK) and Philip Winchester (Strike Back). As...

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The rise of the Anti-Conference

Say the word ‘conference’ and all you’ll inspire is a glazing over of the eyes. ‘Conference’ – the ever dreaded, often multiple-day session of numbers, graphs and awkward role play situations in dark, dingy hotels. Not exactly the best environment to motivate and encourage your...

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Can Mixed Reality Really Change the World (for Marketers)?

“The future is already here, it’s just not very evenly distributed.” said William Gibson in 1998. Poignant words in our increasingly fast paced, technology driven society. Every now and again certain technologies emerge from the noise of constant innovation and start to shine a light on...

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Love it or Hate it, April Fool’s Day is here!

Love it or hate it, April Fools Day is just around the corner and that means that PRs across the land are furiously beavering away to finalise those mocked up images or staged photoshoots. With opinions divided on pranks gone by, we took a look...

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The Unwavering Growth of the Experience Economy

Today it’s no coincidence that the brands with the greatest cultural relevance and the highest social value are those with experiences at the heart: from Amazon to Apple, Facebook to Fitbit, Uber and Airbnb – these are the brands people talk about and depend upon.   Having...

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The importance of core intrinsic moments – Bestival

Whether it was that time you were (almost) set on fire by a steam punk drag queen, or wrestled your best friend dressed as a Kigu chicken, it’s fair to say your experiences at festival weekends are guaranteed to leave a lasting impression. Retold with...

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Living like a Local with Airbnb

Ben Kendall and Iska Lupton told us at our latest Clearing event how Airbnb is turning travel on its head by using community insiders to craft urban experiences.   For those that don't know, it all started in 2008 with three blow up airbeds plus a nice...

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Long term gains from a moment in time

As an Agency we talk about creating Brand Fame, that idea that you create moments of time that become part of the brand folk-lore. Stories that get re-told over and over again.   We’re so passionate about that idea, and that  “experiences” have the ability to deliver...

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