It’s been an exciting few weeks at PrettyGreen HQ as we’ve been preparing to help launch an all-new female-focused protein brand, GENERATION P. It’s aimed at women who do high intensity training, so they came to the right place… We like to think we’re a...
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What a couple of months it’s been for re-launches. The Crystal Maze proved a ratings smash when it returned to Channel 4 for a one-off show to mark Stand Up To Cancer, Bros announced they’d be reforming after 28 years for a nationwide tour… and...
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It’s always a special moment when a new Nando’s menu rolls around. From the Churrasco Burger to the Fino Platter; each new menu announcement is met with with huge fanfare. The news of Nando’s first ever Christmas Menu was about as big as it gets. Arriving...
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Exorcisms… Not a topic that crops up in everyday conversation, but one that when you delve into and read up on it, is fascinating and somewhat scary… We were tasked with launching the brand new series of The Exorcist on SyFy channel, an excellent 10-episode series...
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Christmas is now well and truly on the way, and how do we know that, because Christmas adverts are on-air, and we’re lucky enough at PrettyGreen to have been involved in bringing John Lewis' advert to life (it will be our fourth year, don’t you...
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We've been having too much fun today down at John Lewis Oxford Street with Buster and all his friends to write a proper blog - more to follow tomorrow...
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The creatives have been and done their thing, with their big pieces of paper, big boards, big thinking, big hair, and now you’re left with a head full of big ideas. And let’s assume you love them, love them all, or at least love most of...
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It was EFFECTIVENESS WEEK last week, a punctuation in the marketing industry diary when clever brains pause and meet to chat all things measurement and efficacy (no point having lovely creative ideas if they don't deliver return and change behaviour). The IPM ran 2 events, one...
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At the heart of all of PrettyGreen’s Experiential work is a belief that we deliver brand fame and make our clients investment work as hard as possible. It’s about creating experiences that reach out to a wider audience and more than just the lucky few who...
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There’s a theory that we can’t help but recruit people who are the mirror image of ourselves. In some respects that’s inevitable. Of course we want to surround ourselves with people similar to ourselves - to many it makes life easier, more enjoyable, comforting and...
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