Our industry is one that is built on theories. Since marketing is not an exact science, approaches tend to be generally led by trends and expert opinions. With this in mind we thought we’d gather together the five theories which have influenced us the most: Start with...
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PrettyGreen was tasked with publicising the new US legal drama Chicago Justice on the Universal Channel, starring the legendary Carl Weathers (from the Rocky franchise, which is celebrating the 40th anniversary of the first film’s launch in the UK) and Philip Winchester (Strike Back). As...
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Say the word ‘conference’ and all you’ll inspire is a glazing over of the eyes. ‘Conference’ – the ever dreaded, often multiple-day session of numbers, graphs and awkward role play situations in dark, dingy hotels. Not exactly the best environment to motivate and encourage your...
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“The future is already here, it’s just not very evenly distributed.” said William Gibson in 1998. Poignant words in our increasingly fast paced, technology driven society. Every now and again certain technologies emerge from the noise of constant innovation and start to shine a light on...
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Love it or hate it, April Fools Day is just around the corner and that means that PRs across the land are furiously beavering away to finalise those mocked up images or staged photoshoots. With opinions divided on pranks gone by, we took a look...
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At the start of this year I was given a once in a lifetime opportunity – to have a charity boxing fight with one of my main clients. To some, this is probably the thing of PR fantasies that they’ve spent countless meetings dreaming about. To...
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Late last year Nando’s filmed the third instalment of their Music Exchange documentary series with UK based DJ Chloe Robinson aka Barely Legal and South African rapper Dope Saint Jude. Barely Legal travelled to Cape Town to explore the sights and sounds that defined Dope...
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Today it’s no coincidence that the brands with the greatest cultural relevance and the highest social value are those with experiences at the heart: from Amazon to Apple, Facebook to Fitbit, Uber and Airbnb – these are the brands people talk about and depend upon. Having...
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Whether it was that time you were (almost) set on fire by a steam punk drag queen, or wrestled your best friend dressed as a Kigu chicken, it’s fair to say your experiences at festival weekends are guaranteed to leave a lasting impression. Retold with...
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Ben Kendall and Iska Lupton told us at our latest Clearing event how Airbnb is turning travel on its head by using community insiders to craft urban experiences. For those that don't know, it all started in 2008 with three blow up airbeds plus a nice...
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