I recently saw a job description in which the hiring company referred to themselves as, among other things, producing ‘viral videos’. I smiled, then sighed. Referring to the making of viral videos in the same way you might a bacon sandwich surely misses the point?...
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We like to consider ourself dedicated football fans here at PG HQ, which is why we were especially pleased to be appointed by Virgin Media to support their new Twenty’s Plenty campaign. As part of the ‘Twenty’s Plenty’ campaign, Virgin Media through its partnership with the...
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A conversation brewed up at PG HQ after someone used a ‘forbidden word’ in conversation, causing a united shudder upon hearing it. Yes, that word was MOIST, and apparently it is the most hated word, not just in the UK, but in Australia and the...
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Our industry is one that is built on theories. Since marketing is not an exact science, approaches tend to be generally led by trends and expert opinions. With this in mind we thought we’d gather together the five theories which have influenced us the most: Start with...
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PrettyGreen was tasked with publicising the new US legal drama Chicago Justice on the Universal Channel, starring the legendary Carl Weathers (from the Rocky franchise, which is celebrating the 40th anniversary of the first film’s launch in the UK) and Philip Winchester (Strike Back). As...
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Say the word ‘conference’ and all you’ll inspire is a glazing over of the eyes. ‘Conference’ – the ever dreaded, often multiple-day session of numbers, graphs and awkward role play situations in dark, dingy hotels. Not exactly the best environment to motivate and encourage your...
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“The future is already here, it’s just not very evenly distributed.” said William Gibson in 1998. Poignant words in our increasingly fast paced, technology driven society. Every now and again certain technologies emerge from the noise of constant innovation and start to shine a light on...
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Love it or hate it, April Fools Day is just around the corner and that means that PRs across the land are furiously beavering away to finalise those mocked up images or staged photoshoots. With opinions divided on pranks gone by, we took a look...
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At the start of this year I was given a once in a lifetime opportunity – to have a charity boxing fight with one of my main clients. To some, this is probably the thing of PR fantasies that they’ve spent countless meetings dreaming about. To...
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Late last year Nando’s filmed the third instalment of their Music Exchange documentary series with UK based DJ Chloe Robinson aka Barely Legal and South African rapper Dope Saint Jude. Barely Legal travelled to Cape Town to explore the sights and sounds that defined Dope...
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