It’s been a busy couple of weeks for us all on Generation P, with the arrival of our shiny new ambassador, Steph Elswood aka Healthy Chef Steph, to lead our #GENParmy. Hosted at the amazing gym at ONE LDN in West London, Steph led an exclusive...
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Don't be afraid to look to the past to find inspiration; innovation doesn’t always yield an all-encompassing immersive experience. This is what we learnt at the Crystal Maze Experience. En route to the experience negative thoughts were running through our minds, 'unless Richard O’Brien starts playing...
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We’ve long believed that Maximuscle has the best protein products in the country…and now it’s official. Thanks to our good friends at fitness bible, Men’s Health, Maximuscle has been named Best Protein Shake in their annual awards for its Whey Protein Isolate. As the panel of...
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This time of year we often find ourselves asking, why the hell does a bunny deliver eggs at Easter? There is not a definitive reason as, like so many things in the UK, our culture is a melting pot of multiple traditions, but here is what we...
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I recently saw a job description in which the hiring company referred to themselves as, among other things, producing ‘viral videos’. I smiled, then sighed. Referring to the making of viral videos in the same way you might a bacon sandwich surely misses the point?...
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We like to consider ourself dedicated football fans here at PG HQ, which is why we were especially pleased to be appointed by Virgin Media to support their new Twenty’s Plenty campaign. As part of the ‘Twenty’s Plenty’ campaign, Virgin Media through its partnership with the...
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A conversation brewed up at PG HQ after someone used a ‘forbidden word’ in conversation, causing a united shudder upon hearing it. Yes, that word was MOIST, and apparently it is the most hated word, not just in the UK, but in Australia and the...
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Our industry is one that is built on theories. Since marketing is not an exact science, approaches tend to be generally led by trends and expert opinions. With this in mind we thought we’d gather together the five theories which have influenced us the most: Start with...
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PrettyGreen was tasked with publicising the new US legal drama Chicago Justice on the Universal Channel, starring the legendary Carl Weathers (from the Rocky franchise, which is celebrating the 40th anniversary of the first film’s launch in the UK) and Philip Winchester (Strike Back). As...
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Say the word ‘conference’ and all you’ll inspire is a glazing over of the eyes. ‘Conference’ – the ever dreaded, often multiple-day session of numbers, graphs and awkward role play situations in dark, dingy hotels. Not exactly the best environment to motivate and encourage your...
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