Breakfast Briefing: A Year in the Life of 100 Freshers

Last Thursday PrettyGreen held a breakfast briefing to share the findings from our year long qualitative study with 100 Freshers.   We conducted the study using Grapevine, our in house qualitative research tool. Grapevine is born from a belief that traditional focus groups are becoming outdated. Practices...

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Summer is over

Summertime… and the living was easy   Summer is over, meteorogically speaking. If the Met Office are the ones to trust then summer (like the other three seasons in the year) is made up of the three clean months of June, July and August, to coincide with...

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The problem with the female price tag

Depressing figures out last week show women still earn 18 per cent less than men…statistics also reveal that the gap balloons after women have children, suggesting mothers miss out on pay rises and promotions. With a leadership team made up of 60% women and a very...

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A-Level above the rest with Nando’s

  A-Level results day is one of the most stressful dates in the calendar for students nationwide. The tension is high with thousands of teenagers opening envelopes which contain results which will affect the rest of their lives. Whether the results resembled the American Automobile Association...

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Top Five Festival Fashion Faux Pas

PrettyGreen and festivals go hand in hand. We spend a lot of our summers working up and down the land making the festival experience that little bit more special. From Parklife to OnBlackheath via Boardmasters and Bestival we’ve spent many a day battling through the...

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Your Brain on Sports

  With the Olympics finally on, we thought it would be a good time to share a little of what we have learnt about fan behaviour and the extent to which watching your team affects your mind and body.   For the games that really matter, from the...

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Virgin Media gives Premier League away fans a better deal

As football fans, we're sure many people have shared the same experience of travelling the length of the country to watch your football team play away from home. The coach or train journey filled with fellow supporters sharing stories, football chants and the, ahem, occasional alcoholic beverage,...

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