Game Over For Console Generations?…

It’s a landmark moment for the gaming industry as next gen consoles from Microsoft and Sony have hit launch. Luke Jackson-Smart, Associate Director and head of the consumer tech and gaming team here at PrettyGreen shares some thoughts on the future of gaming hardware:  The title of this...

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Three UK takes lifelong Chelsea FC supporters ‘Back To The Bridge’ through immersive experience which activate the sports sponsorship during Covid lockdown

This weekend saw Three UK, Chelsea FC’s official partner and shirt sponsor, launch its football sponsorship content ‘Back to the Bridge’ which sees Dave and Cathie, two lifelong Chelsea FC season ticket holders, feel all the thrills of a match day in an immersive recreation of Stamford Bridge bought to life...

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What and how should we be measuring effectiveness?

It’s always useful to share and learn from our partners in the industry. The PRCA invited our Group MD Jess Hargreaves, who loves a discussion on how to measure effectiveness, given that PrettyGreen is named after the old pound note…  So can PR campaigns prove that they deliver...

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Freshers 2020: How brands can adapt and still impact

2020 has been a year in which key moments for brands to engage with their audiences have changed beyond belief. One of the key moments for brands in relation to a student audience has always been Freshers Week. PrettyGreen and The Producers planning director, Jo...

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COVID Lessons – Keep Serving

This week marks 6 months since the (first) UK lockdown began. And, as the UK closed it doors, marketers threw their campaigns out of the window. Months, or even years of careful planning were pushed aside whilst agencies embarked on an urgent rethink of how...

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Five things PrettyGreen learned at Influencer 360

Influencer has always been the heart of what we do here at PrettyGreen. In fact, when we first launched Nando’s back in 2009, we launched with an influencer campaign before it was even really a thing. Trailblazers or what? When it comes to working with influencers...

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We are swerving the big shop with Bother

We are excited to announce that we are working with Bother. For those of you who are not in the know yet, Bother is a free delivery service for household essentials from cleaning products to store cupboard essentials that takes the hassle out of shopping. We will be working...

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