Brands as Teachers We all know how the story begins – early marketing was, largely, one-way product messaging. The brand was the teacher, imparting its knowledge with an assumed air of authority. There were good teachers, like Smash, Marlboro and Levi’s and bad ones; but their...
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*Or at least Sir Mo Farah did! [video width="842" height="598" m4v="http://itsprettygreenlive.xtcbfez50kzhlxbrlqv.maxcdn-edge.com/wp-content/uploads/2018/05/ezgif.com-resize.m4v"][/video] If you have been following Mo-Joe, George Lamb’s 18-week training diary to Marathon day featuring advice from Sir Mo Farah himself and HIIT expert Joe Wicks then hopefully you already know that both Mo and George...
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As our friend, Conor McGregor, has said previously - “We’re not here to take part, we’re here to take over.” And that’s basically how we felt on Thursday night, where we were awarded on-stage in front of a sell-out crowd of 1,700 guests at the star-studded...
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Shahid Khan's bid for Wembley is a spectacular move that should transform both forms of 'football' in this country. This follows the news that the FA are ready to sell the home of English football for a monumental £800m to the billionaire Shahid Khan, owner of...
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Despite female sport in this country achieving another incredible high in recent weeks, with the success of the women’s Netball team at the Commonwealth Games, it still remains baffling that female sport fans are being overlooked by brands. Fan culture is, of course, a complex world....
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The sun’s out and it sort of feels like it’s just for us this week, what with the amazing news that we have been welcomed into the Kopparberg family as their retained PR agency. Because what better way to enjoy your celebratory cider, than out...
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The announcement of the TV Bafta nominees got people talking. Many were outraged that the likes of Love Island had been nominated and others were up in arms by the series that were snubbed – cough cough, Dr Foster. However, what we all can agree...
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This spring, we have been working on a truly heartfelt project with LEGO Friends to ‘put more heart in the world’. Touring to 8 intu shopping centres across the UK, LEGO Friends have invited children and their families to the House of Heart, a brand...
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BIG news from across the pond, Baseball might be coming to London. The New York Yankees and Boston Red Sox are close to agreeing a deal to play a two-game Major League Baseball regular season series in London in June 2019. This would mean that the MLB would join the NFL...
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Following the madness of Millennial Pink over the past couple of years, Gen Z Yellow is here to help millennials' younger siblings distinguish themselves on social media. Scrolling through social feeds you’ll notice that it’s not an exact shade but more of a mellow yellow...
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