It’s a landmark moment for the gaming industry as next gen consoles from Microsoft and Sony have hit launch. Luke Jackson-Smart, Associate Director and head of the consumer tech and gaming team here at PrettyGreen shares some thoughts on the future of gaming hardware: The title of this...
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In a year when we’ve possibly played more board games than ever before, the launch of a new version of the iconic board game Monopoly is exciting news but how do you make sure the adults and children alike have it on their Christmas lists? With...
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This weekend saw Three UK, Chelsea FC’s official partner and shirt sponsor, launch its football sponsorship content ‘Back to the Bridge’ which sees Dave and Cathie, two lifelong Chelsea FC season ticket holders, feel all the thrills of a match day in an immersive recreation of Stamford Bridge bought to life...
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We’ve been working with our friends at Snapchat on a major campaign all around friendships, specifically how they have been impacted by the pandemic. We helped review and consult on the five-month production of Snapchat’s second global Friendship report, which conducted research with 30,000 consumers...
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It’s always useful to share and learn from our partners in the industry. The PRCA invited our Group MD Jess Hargreaves, who loves a discussion on how to measure effectiveness, given that PrettyGreen is named after the old pound note… So can PR campaigns prove that they deliver...
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2020 has been a year in which key moments for brands to engage with their audiences have changed beyond belief. One of the key moments for brands in relation to a student audience has always been Freshers Week. PrettyGreen and The Producers planning director, Jo...
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This week marks 6 months since the (first) UK lockdown began. And, as the UK closed it doors, marketers threw their campaigns out of the window. Months, or even years of careful planning were pushed aside whilst agencies embarked on an urgent rethink of how...
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Influencer has always been the heart of what we do here at PrettyGreen. In fact, when we first launched Nando’s back in 2009, we launched with an influencer campaign before it was even really a thing. Trailblazers or what? When it comes to working with influencers...
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2020 has been a year to remember (or one to forget?!), with lockdown playing havoc on our daily lives and routine. But in the midst of everything and during the darkest times, as always, we were able to find glimmers of happiness. We worked with Three...
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We are excited to announce that we are working with Bother. For those of you who are not in the know yet, Bother is a free delivery service for household essentials from cleaning products to store cupboard essentials that takes the hassle out of shopping. We will be working...
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