Lessons Learned Cycling from Land End to John OGroats

"Easy saying you’re going to do it. Then the reality of what you said you’re going to do kicks in!"   At certain times in your life, you need to push yourself. Set yourself a challenge that takes you out of your comfort zone, which was what...

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Could Team GB’s mixed relay gold turn the tide for Women’s Sport?

Yesterday morning we read a great article on WARC suggesting that brands are too reticent to sponsor Women’s Sport because not enough data exists to support the return on investment. Cue a lively discussion in the PrettyGreen office about which brands and clients we could work with to champions women’s sport.   And...

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