Putting the Surprise & Delight Back into Christmas

The festive cheer always dwindles during the shopping period, when you have queued for every gift and barged your way through the shopping centre behind slow walkers. PANDORA decided to do something about it,  we worked with them to put festive cheer at the heart...

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Christmas is good for your wellbeing

The festive season gets a bad press when it comes to health – between the alcohol, the food and the TV, most people write it off as a time to simply indulge and sod the consequences. But the reality is that Christmas can be good...

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The Launch of Pokemon Sun and Pokemon Moon role-playing video games developed by Game Freak and published by Nintendo for the Nintendo 3DS at the Old Truman Brewery, Brick Lane, London

Photo - Jed Leicester

Pokemon – How we got the press to catch ‘em all

In case you missed it, the summer of 2016 had a huge social and cultural revolution. No, not the introduction of the flower crown Snapchat filter, but the retro invasion of Pokémon – swarming back into the hearts, minds and iPhones of fans worldwide.   What perfect...

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How women are set to breathe new life into boxing

Boxing in this country is booming right now. This Saturday Sky Sports will be showing their fifth Pay-per-View show of the year, the recently announced David Haye/ Tony Bellew fight sold-out within minutes and BT has just confirmed it will be partnering with Frank Warren’s...

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How Virgin Media has found its place in football

Many brands try and play in the sports arena, but how do you drive credibility amongst your target audience if you aren’t traditionally a sports brand? Well, as part of The Clearing by Floodlight, Virgin Media’s Ginni Arnold told us all how they are doing...

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The Event 100 Club with Event Magazine

One of the biggest challenges we face as an Agency is trying to articulate what it is we do.   We were born a PR Agency, and PR remains at the heart of what we are, and what we do. But PR has changed and what that...

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The New Rules of Engagement for Brands Playing in Sport

The sports industry is arguably one of the most competitive sectors for any brand to step into, with 70% of all sponsorship being driven by sports marketing (IEG, 2015). So as part of last week’s The Clearing by Floodlight, PrettyGreen’s Planning team have studied award-winning...

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PrettyGreen review the BBC Sound of 2017 longlist

In the olden days, you’d become a successful musician when you had sold records and played gigs. Nowadays that success is pretty much guaranteed with one thing to your name – no, not talent – but inclusion on the BBC’s Sound of [insert year here] list....

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Creativity in Sports Marketing, with Under Armour

As one of the big global players in the sports industry, it’s fair to say that Under Armour know a thing or two about sports marketing, which is why it was great to be joined by their Sports Marketing Manager, Kyle Albrecht, for The Clearing.     Thoughtful. Selective. Creative....

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