Today it’s no coincidence that the brands with the greatest cultural relevance and the highest social value are those with experiences at the heart: from Amazon to Apple, Facebook to Fitbit, Uber and Airbnb – these are the brands people talk about and depend upon. Having...
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Whether it was that time you were (almost) set on fire by a steam punk drag queen, or wrestled your best friend dressed as a Kigu chicken, it’s fair to say your experiences at festival weekends are guaranteed to leave a lasting impression. Retold with...
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Ben Kendall and Iska Lupton told us at our latest Clearing event how Airbnb is turning travel on its head by using community insiders to craft urban experiences. For those that don't know, it all started in 2008 with three blow up airbeds plus a nice...
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As an Agency we talk about creating Brand Fame, that idea that you create moments of time that become part of the brand folk-lore. Stories that get re-told over and over again. We’re so passionate about that idea, and that “experiences” have the ability to deliver...
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Recent market research by sloggi found that when it comes to bras, women complain about underwire being the most uncomfortable part - which really doesn’t come as a surprise to the women of PG HQ. Keen to create a comfort democracy, where women world over can...
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The best inspiration comes from the things we experience every day and often things that are outside of the Marketing world. This is why the Events team went to see the Eduardo Paolozzi exhibition at The Whitechapel Gallery last week to see what they could...
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Last week, Nando’s fans up and down the nation only had one word on their lips and that word was “WATER!” as Nando’s launched their hottest ever sauce – PERi-PERi Vusa. The flavoursome sauce is only available in restaurants and takes its name from the Zulu...
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We can’t tell you of course. Nor can the rest of the world (not until this coming Thursday at least). What we can tell you, is that last week PrettyGreen teamed up with our client Nintendo to deliver a two-day preview experience for Nintendo Switch launch titles...
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Over the past decade, combat sport has increasingly followed its own path when defining what makes an elite contest. The best taking on the best? In an ideal situation, great, but not a requirement. The best talker taking on the best talker? Deal. This is not meant...
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Awards season is in full swing with the Brit Awards and the Oscars dominating the showbiz pages - but do awards really matter anymore? This year the Brits did something about the decades of ‘playing it safe’ which led to Robbie Williams and Coldplay winning a record nine awards each....
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