The New Rules of Engagement for Brands Playing in Sport

The sports industry is arguably one of the most competitive sectors for any brand to step into, with 70% of all sponsorship being driven by sports marketing (IEG, 2015). So as part of last week’s The Clearing by Floodlight, PrettyGreen’s Planning team have studied award-winning...

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PrettyGreen review the BBC Sound of 2017 longlist

In the olden days, you’d become a successful musician when you had sold records and played gigs. Nowadays that success is pretty much guaranteed with one thing to your name – no, not talent – but inclusion on the BBC’s Sound of [insert year here] list....

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Creativity in Sports Marketing, with Under Armour

As one of the big global players in the sports industry, it’s fair to say that Under Armour know a thing or two about sports marketing, which is why it was great to be joined by their Sports Marketing Manager, Kyle Albrecht, for The Clearing.     Thoughtful. Selective. Creative....

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Introducing the #GENParmy

It’s been an exciting few weeks at PrettyGreen HQ as we’ve been preparing to help launch an all-new female-focused protein brand, GENERATION P. It’s aimed at women who do high intensity training, so they came to the right place… We like to think we’re a...

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How do you relaunch an iconic brand?

What a couple of months it’s been for re-launches. The Crystal Maze proved a ratings smash when it returned to Channel 4 for a one-off show to mark Stand Up To Cancer, Bros announced they’d be reforming after 28 years for a nationwide tour… and...

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