For once there’s some exciting Star Wars news that’s not happening in a Galaxy far, far away as Lucasfilm, ILMxLAB and The VOID announce a collaboration to create the first-of-its-kind hyper-reality experience, Star Wars™: Secrets of the Empire, coming to London this December. Hold on to...
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It’s that time of year when PrettyGreen go in search of some winter sunshine and make the journey to Monaco, ready for the IAAF Awards. Checking into our hotel late on Wednesday night the sense of anticipation and excitement was already hard to avoid (the...
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Let your imagination run wild "At the #BuildToGive event at Milton Keynes last week, it was great to see families get together and use their imaginations – no two decorations were the same, we had totally unique snowflakes, Christmas crackers and even a three-legged rooster Santa! Sometimes...
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You would, perhaps, be forgiven for having a negative perception of a child that dreams of excelling in combat sports. The lazy stereotype would be this child must be overly violent, uses their fists at any opportunity and ignores their studies to focus on fighting. However,...
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After eight long days on the road with BBC Children in Need’s amazing Team Rickshaw, today marks the final few miles to the finish line in Glasgow. We set off from BBC NBH in central London on the 9th November and have been supporting the sensational team...
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A 500-year-old Leonardo da Vinci painting of Jesus has just sold at Christie’s in New York for a world record $450m (or £341m in real money). The highest price ever paid for a work of art was sold almost 500 years after da Vinci died so...
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Brand stories have been knocking about for decades. As marketers, we love the rhetoric because it makes brands seem important, culturally significant, as though they have a reason for being that transcends simply selling stuff. But do all brands need a story? And are the stories...
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With Hatchimals, FurReal Pets and Fingerling Monkeys topping this year’s Christmas list, it would be easy to think that tech has taken over even the cuddliest corner of the kids market. However, it seems it is the power of a simple soft toy that’s inspired...
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So the cat is finally out of the bag. After months of not so subtle posts, Tweets and trips to Vegas, we can officially announce that we have been appointed by Betsson Group, to handle the PR for their Betsafe brand in the UK. PrettyGreen will be responsible...
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The spotlight is firmly, and rightly, on inappropriate sexual behaviour like never before. So it’s baffling to think what was going through the minds of those in charge of the ATP when they served this up for the Next Gen draw. Incase you were fortunate enough to miss...
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