You would, perhaps, be forgiven for having a negative perception of a child that dreams of excelling in combat sports. The lazy stereotype would be this child must be overly violent, uses their fists at any opportunity and ignores their studies to focus on fighting. However,...
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After eight long days on the road with BBC Children in Need’s amazing Team Rickshaw, today marks the final few miles to the finish line in Glasgow. We set off from BBC NBH in central London on the 9th November and have been supporting the sensational team...
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A 500-year-old Leonardo da Vinci painting of Jesus has just sold at Christie’s in New York for a world record $450m (or £341m in real money). The highest price ever paid for a work of art was sold almost 500 years after da Vinci died so...
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Brand stories have been knocking about for decades. As marketers, we love the rhetoric because it makes brands seem important, culturally significant, as though they have a reason for being that transcends simply selling stuff. But do all brands need a story? And are the stories...
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With Hatchimals, FurReal Pets and Fingerling Monkeys topping this year’s Christmas list, it would be easy to think that tech has taken over even the cuddliest corner of the kids market. However, it seems it is the power of a simple soft toy that’s inspired...
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So the cat is finally out of the bag. After months of not so subtle posts, Tweets and trips to Vegas, we can officially announce that we have been appointed by Betsson Group, to handle the PR for their Betsafe brand in the UK. PrettyGreen will be responsible...
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The spotlight is firmly, and rightly, on inappropriate sexual behaviour like never before. So it’s baffling to think what was going through the minds of those in charge of the ATP when they served this up for the Next Gen draw. Incase you were fortunate enough to miss...
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“Your body is not an ornament, it is the vehicle to your dreams” – Taryn Brumfitt. There’s a body image crisis embedded in our society right now. It defies gender and age, and can be all-consuming, to the point of diagnosable mental health conditions bound to...
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Ah October! When the last light of summer fades from view. When the leaves on the trees mature into the colour of the sunset. When leaving the house in the morning re-acquaints you with your visible breath. When exposed thumbs creakily tap away on phone screens that refuse...
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Not a day goes by when we don’t see one of the social networks introduce something new, phase out a trial feature, or copy their competitor’s latest gimmick (we’re taking bets on how long will it be for Snap to introduce Superzoom…). The last week...
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