Brand stories have been knocking about for decades. As marketers, we love the rhetoric because it makes brands seem important, culturally significant, as though they have a reason for being that transcends simply selling stuff. But do all brands need a story? And are the stories...
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With Hatchimals, FurReal Pets and Fingerling Monkeys topping this year’s Christmas list, it would be easy to think that tech has taken over even the cuddliest corner of the kids market. However, it seems it is the power of a simple soft toy that’s inspired...
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So the cat is finally out of the bag. After months of not so subtle posts, Tweets and trips to Vegas, we can officially announce that we have been appointed by Betsson Group, to handle the PR for their Betsafe brand in the UK. PrettyGreen will be responsible...
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The spotlight is firmly, and rightly, on inappropriate sexual behaviour like never before. So it’s baffling to think what was going through the minds of those in charge of the ATP when they served this up for the Next Gen draw. Incase you were fortunate enough to miss...
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“Your body is not an ornament, it is the vehicle to your dreams” – Taryn Brumfitt. There’s a body image crisis embedded in our society right now. It defies gender and age, and can be all-consuming, to the point of diagnosable mental health conditions bound to...
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Ah October! When the last light of summer fades from view. When the leaves on the trees mature into the colour of the sunset. When leaving the house in the morning re-acquaints you with your visible breath. When exposed thumbs creakily tap away on phone screens that refuse...
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Not a day goes by when we don’t see one of the social networks introduce something new, phase out a trial feature, or copy their competitor’s latest gimmick (we’re taking bets on how long will it be for Snap to introduce Superzoom…). The last week...
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Take the two scariest dates on the calendar, Halloween and Friday the 13th, combine them in a film night alongside a wine with a devilish tale behind it, and you have the makings of a seriously spooky occasion. Casillero del Diablo, the UK’s number one Chilean...
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Last week, we won the Most Effective Interruptive Experience at The Brand Experience Awards with PANDORA for our #ChristmasDelights campaign. Which you can read all about in our blog here. We have also been busy working away to mark the launch of PANDORA’s highly anticipated new...
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We’re all about the green. From our name, to our meeting room covered in astro-turf, to our love of helping clients make more money. This week, we added transforming TV celebs into monstrously green alien villains to our list of loves. To celebrate Ben 10 on Cartoon...
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