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The Emotional Evolution Of Brands

Part 1: Brand as Teacher: 1950s-1980s   We all know how the story started, product messaging ruled supreme. The brand was the teacher, imparting its knowledge. However, there were good teachers that connected emotionally and, quite frankly, ones that you couldn’t stand being in a room with.   As...

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Pumping Iron With MaxiNutrition At BodyPower Expo 2016

As far as #SquadGoals go, a team trip alongside MaxiNutrition to BodyPower 2016 is definitely up there. And it’s fair to say this year was bigger, stronger, and heavier than ever before - fitting given the average size of the guests (huge) attending this year’s...

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Launching PANDORA’S 200th Store

Last weekend some of our events team returned to their Essex roots with the PANDORA store launch in Chelmsford. As this was the 200th store opened by PANDORA in the UK, we wanted to make a pretty big deal of it… and it worked! It was...

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The Events team go Inter-dimensional

Last week, the PrettyGreen events team went in search of immersive inspiration by experiencing the latest offering from the team at Gingerline. Inter-dimensional exploration accompanied by multi-dimensional gastronomy was the order of the evening. On the day of our booking, we received a text message at...

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The D&AD Festival. Three days of creativity, c*ntent & craft beer…

Last week two PrettyGreen creatives took their beards, brogues and oversized black-rimmed-glasses and went to the D&AD Festival in Shoreditch. Here, with other creatives, they stood around stroking their beards, looking at creative work and discussing creativity in an attempt to make themselves…errrm…more creative. Thankfully for...

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Warming Up for the Virgin Money London Marathon…

Yesterday, James and Rosie from our Sports team jogged down to London’s ExCel centre to check out the Virgin Money London Marathon Expo, and get some last minute tips before the marathon madness ensues! (Disclaimer: Ok, they’re not actually running it, but being sporty types...

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The Clearing – A New Event Series From PrettyGreen

We’ve always felt that at times, we need to remove ourselves from the coal face and surround ourselves with inspiring and interesting people, so we’ve decided to do it and create our own Event Series, which is called The Clearing, with episode one being on...

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