“It’s not what you play, but how you play that counts” The FIFA World Cup is arguably one of the most competitive and congested marketing events for any brand to step into. Fan culture is far deeper and more complex than standard ‘consumer culture’ and, as such, has to...
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We were always taught to never turn up to a party empty handed so we have been travelling around the country with Virgin Media letting people know that Virgin Media is growing in their area with plants and succulents in hand. We used these plants to...
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Here at PrettyGreen, we’ve had a whole lot of fun working on the launch of Nintendo’s new cardboard sensation, Labo, and since launch day, we’ve been keeping a close eye on social media for the most “outside the box” creations. Here’s our top five weird and...
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We have just arrived at The Grand Hotel in Brighton for this year’s Media360. There are some great topics this year, including: the effectiveness conundrum of long term wins vs. short term gain; the audiences, advertising and objectivity impacted by the data standards revolution; AI...
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For a long time, ‘traditional’ television has had a firm grip on sport fans but with so many streaming services now in the game and looking to redefine the subscription model, that is changing rapidly. In the past few weeks, Leeds United owner Andrea Radrizzani and...
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Our Creative Services Director Sam Stocking attended this year’s D&AD Festival to review work the last 12 month’s work and hear from some of the industry’s leading figures. So, the 56th annual D&AD Awards have come to a close. The standard of work was as high...
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Let’s paint a scene (no pun intended). There’s a new gallery/show/exhibition opening in town and you want to go check it out, get some culture in your life. The day comes and you arrive at the place. As soon as the first display or piece...
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Brands as Teachers We all know how the story begins – early marketing was, largely, one-way product messaging. The brand was the teacher, imparting its knowledge with an assumed air of authority. There were good teachers, like Smash, Marlboro and Levi’s and bad ones; but their...
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*Or at least Sir Mo Farah did! [video width="842" height="598" m4v="http://itsprettygreen.com/wp-content/uploads/2018/05/ezgif.com-resize.m4v"][/video] If you have been following Mo-Joe, George Lamb’s 18-week training diary to Marathon day featuring advice from Sir Mo Farah himself and HIIT expert Joe Wicks then hopefully you already know that both Mo and George...
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As our friend, Conor McGregor, has said previously - “We’re not here to take part, we’re here to take over.” And that’s basically how we felt on Thursday night, where we were awarded on-stage in front of a sell-out crowd of 1,700 guests at the star-studded...
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