Many brands try and play in the sports arena, but how do you drive credibility amongst your target audience if you aren’t traditionally a sports brand? Well, as part of The Clearing by Floodlight, Virgin Media’s Ginni Arnold told us all how they are doing...
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One of the biggest challenges we face as an Agency is trying to articulate what it is we do. We were born a PR Agency, and PR remains at the heart of what we are, and what we do. But PR has changed and what that...
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Devised in a field in Shropshire, inspired by mail-in fantasy football and utilised by clubs around the world – the story of Football Manager is an incredible success story. We were lucky enough to have Miles Jacobson OBE, the man behind the magic, speak at...
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The sports industry is arguably one of the most competitive sectors for any brand to step into, with 70% of all sponsorship being driven by sports marketing (IEG, 2015). So as part of last week’s The Clearing by Floodlight, PrettyGreen’s Planning team have studied award-winning...
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In the olden days, you’d become a successful musician when you had sold records and played gigs. Nowadays that success is pretty much guaranteed with one thing to your name – no, not talent – but inclusion on the BBC’s Sound of [insert year here] list....
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As one of the big global players in the sports industry, it’s fair to say that Under Armour know a thing or two about sports marketing, which is why it was great to be joined by their Sports Marketing Manager, Kyle Albrecht, for The Clearing. Thoughtful. Selective. Creative....
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Over here at PrettyGreen, we like to delve deep into some head scratching scenarios and look at how the industries we work in evolve and develop. We also like to surround ourselves with inspiring and clever people who share our passion, and take some time out...
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After much deliberation Strings has decided to throw his hat in the ring to stand as PRCA Council Vice Chair (a role that transitions into PRCA Chair in 2018). You can have a read of some of his thoughts here, which includes getting the Council to...
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With Black Friday today, retailers will hit fever pitch, promising that they have the deals to beat all deals. With so much of a buzz around buying though, we pause to consider the recipients, and what they really want for Christmas. Last Christmas, PrettyGreen conducted research...
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2016 is another incredible year for Children in Need (with £46M raised so far) and we were lucky enough to work with this amazing charity once again for The One Show’s Rickshaw Challenge, securing regional media opportunities along route. The journey began on the morning of Thursday...
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