Five things we learned at Influencer Marketing Show 2021

Our Influence and Advocacy team attended a load of exciting talks and seminars as part of the online conference last week.   Featuring a list of impressive speakers including Sasha Pallari, Nicole Ocran and Stefan Michalak, the three-day event revealed the latest trends, insights and developments in the ever-evolving world of influence.  Didn’t get a chance to tune in? Well, lucky you,...

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Snapchat Cat Filter

You may have seen the viral news story of the poor Texan lawyer stuck on Zoom as a cat during his hearing. The lawyer was using Snap Camera, which brings Lenses to live streams and video chat on PC and Mac. Seeing this opportunity, our...

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PrettyGreen becomes consumer PR Agency for White Claw in the UK

We’re delighted to announce that we have a new client in the PrettyGreen family! We’ve been chosen by White Claw, the leading player in the hard seltzer category, to deliver their consumer PR and drive brand fame in the UK.  A trailblazer in the category, Ireland-based Mark Anthony Brands International is the...

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Launching Hasbro’s Advocacy Programme

Last year Hasbro challenged PrettyGreen to create a fame-driving advocacy programme to encourage authentic brand advocacy with mega celebrities who have a genuine love for boardgames.  The question we set ourselves was – “we know there’s a host of famous boardgame fans out there, how can...

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Pantene Lift & Volume: Micro Advocacy Campaign

Recently PrettyGreen worked with a community of 41 carefully selected micro influencers to mark the launch of Pantene’s latest fine hair range, Pantene Lift N Volume.   The aim of the campaign was to build awareness, advocacy and credibility around the new range, communicating its ability to transform hair from fine to full targeting a ‘Beauty Kween’ segment of influencers.   Our inhouse PrettyGreen influencer experts identified ‘fine haired’ micro influencers from a...

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