Reflecting on our student study, as our 100 Freshers graduate

Two years ago we concluded our year-long qualitative research study following 100 students through their first year of university. Through conversations, video diaries, photos and questionnaires, our recruits documented their life as a Fresher, resulting in some significant findings for the brands who seek to...

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Facebook Memories – embrace it and free up your mind

A couple of weeks ago Facebook announced its’ new ‘Memories’ page, which builds on the ‘On This Day’ feature. Through this page you can reminisce on past posts, friends made, celebrate friendversaries and major life events. This isn’t anything that new or exciting for Facebook,...

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PrettyGreeners’ Life Defining Moments

At PrettyGreen we are all about creating life defining moments for our clients but also making them happen for our team. To help PrettyGreeners on their way to achieving their bucket list goals everyone is offered £100 a year to get out there and do something...

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FIFA World Cup Marketing: The Rules of Engagement for Brands

“It’s not what you play, but how you play that counts”   The FIFA World Cup is arguably one of the most competitive and congested marketing events for any brand to step into.   Fan culture is far deeper and more complex than standard ‘consumer culture’ and, as such, has to...

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Re-introducing Virgin Media across the UK

We were always taught to never turn up to a party empty handed so we have been travelling around the country with Virgin Media letting people know that Virgin Media is growing in their area with plants and succulents in hand.   We used these plants to...

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