The Best Influencer Marketing Campaign of 2018?

One of Britain’s best loved retailers made a bold move earlier this year to buck the high street retail decline through an unprecedented rebrand. Enter, John Lewis & Partners. A rebranding that puts the store’s infamous customer service and expertise at the heart of the...

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Millennials were tough enough, but what about their kids?

Between media fragmentation and the explosion of YouTube, how do we reach them?   With Coco Pops at the ready, we hosted a breakfast briefing yesterday on the subject of kids and how they are influenced in today’s media landscape.   Our focus was primary school children whose parents...

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Lessons Learned Cycling from Land End to John OGroats

"Easy saying you’re going to do it. Then the reality of what you said you’re going to do kicks in!"   At certain times in your life, you need to push yourself. Set yourself a challenge that takes you out of your comfort zone, which was what...

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Could Team GB’s mixed relay gold turn the tide for Women’s Sport?

Yesterday morning we read a great article on WARC suggesting that brands are too reticent to sponsor Women’s Sport because not enough data exists to support the return on investment. Cue a lively discussion in the PrettyGreen office about which brands and clients we could work with to champions women’s sport.   And...

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