Bear based fun!

Saturday saw everyone’s favourite yellow bear and celebrity friends brave the cold to bring a day of LIVE entertainment and fun to London’s famous Covent Garden cobbles. The inaugural Pudsey Street event combined busking from British music acts, storytime with Cbeebies and celebrity bucket collecting all in the name of raising money for the iconic children’s charity, BBC Children in Need.

With exciting performances from the likes of Matt Cardle, The Loveable Rogues, A*M*E, Clement Marfo and the Frontline and even soul legend Jocelyn Brown, crowds were treated to a truly memorable gig.

Pudsey’s pals Sam Faiers and Kirk Norcross from The Only Way is Essex were also on hand to drive donations and awareness for the charities’ support of disadvantaged children.

Aw… Here’s a pic of the lovely Matt Cardle cuddling Pudsey bear

Matt Cardle offers Pudsey a helping hand

The one-day takeover saw the PrettyGreen PR and events team deliver a spectacular day, which also included a pop-up shop full of Pudsey’s paw-fect presents, face painting and a raffle with exciting prizes.

Over 150 volunteers – including – celebrities, retailers and photographers kindly donated their free time for an excellent cause, helping to make the day a storming success… with coverage from the Daily Mail, The Daily Telegraph, and the Daily Star to mention a few.