Audible Places Racial Bias In Modern Healthcare Under The Microscope
Something has gone wrong in the development of healthcare. It doesn’t serve everyone the same:
- Black women are five times more likely to die as a result of pregnancy
- Black people in the UK are four times more likely to be sectioned by The Mental Health Act
- 1 in 3 American doctors still believe myths about black patients that were born out of slavery
Audible, the world’s leading provider of spoken-word entertainment launched Bias Diagnosis, a new five-part Audible Original podcast that dissects prejudice in modern healthcare. PrettyGreen worked with Audible to raise awareness on the racial bias in modern healthcare.
The series is hosted by Ivan Beckley, a Student Doctor about to become fully qualified, and he’s not convinced that healthcare works for everyone equally. Across varying fields of medicine and many different types of illnesses, statistics show that black, indigenous, and people of colour have worse health outcomes, and die at disproportionate rates in comparison to white people. In this Audible Original Ivan sets out to unearth what seems to be a fatal flaw. His mission leads him to uncover one of the biggest injustices in modern medicine. It’s an issue that remains invisible, unless it directly affects you, and fixing it could mean the difference between life and death for thousands.
Ivan Beckley said: “This podcast means a lot to me because we uncover century long biases against the people of my community within medicine. To unpack this injustice was a difficult experience for me as it highlighted how medicine fails people of colour every day and more shockingly that not enough is being done to fix this. Making the series during a global pandemic was a challenging experience to say the least. I spent a lot of time interviewing patients, experts, reading and educating myself so that we could do the stories from the people brave enough to share their experiences with the world through this podcast justice. I hope listeners come away from the podcast with an awareness of how and why medicine is biased against black people and people of colour, and that we all need to act in our own individual way to create change”.
PrettyGreen worked with Ivan and Audible to get the media attention this series deserved. Ivan was interviewed for a 5 minute segment on ITV London discussing the findings within the series and the podcast has also been featured by the likes of The Guardian, The Financial Times and The Week resulting in 385M online readership (804k estimated coverage views), 392K print circulation and 465K broadcast views!