Last week PrettyGreen started their four-week magical tour to launch the new Cadbury Pretzels. Pretzels? The salted treat that George Bush choked on? Yes. But they are generously coated in Cadbury Milk Chocolate so rest assured no one was harmed in our sampling activity.


The magic of Cadbury pretzels made its first pit stop to the home of Cadburys in Birmingham.

Our wonderful magician performed an array of Joyville inspired tricks; with sample bags of the chocolate treat multiplying right in front of their eyes. Stunned customers and PrettyGreen staff alike could only conclude this as the magic of ‘Abracapretzel’!


The Cadbury pretzel cart also drew the crowds, with customers eager to marvel at the various features; whether it was the rotating pretzels inside a pretzel shaped cylinder, or getting into the Joyville spirit with the bubble machine.

The activity was a huge success in Birmingham. We will be spreading the Cadbury Pretzel love on to Westfield London, Westfield Derby and finally Cabot Circus in Bristol. Do come down to be a part of our magical Cadbury Pretzel experience…