A Journey to the Homeland

As sports footwear and apparel brand Under Armour continues its impressive growth outside of the U.S, it’s only a matter of time before the brand is the go-to name for training and fitness enthusiasts across the land. We may be slightly biased, of course. But take a trip to Baltimore, Maryland and that is more than a reality…

A place where whole families jog together decked head to toe in the latest and greatest technological innovation, where speed and performance are the expected first words of children – replacing the more traditional (and let’s face it, boring) mum, dad, cat, yawn….

Maryland gave birth to Kevin Plank and he gave the city of Baltimore his own creation, Under Armour. PrettyGreen took a journey to the very core of the brand last week, visiting for the 2013 Sales Conference and ‘Armour Day’ – a celebration for the 4000-5000 employees and update on the year’s business and vision for the future.

Under Armour

Based in a converted factory from the City’s industrial past, the Under Armour ‘Campus’ looks over the city as an inspiring reminder of just what can be achieved with hard work and dedication. Kevin to this day strives to create an atmosphere of excellence, driving every one of his staff to ‘change the game’ and ‘get noticed’ in a crowded market.

Under Armour

Kevin created the dream in the most American fashion. A former Football (not soccer) player, he manufactured his own compression garments for match day, before opening up his business to teammates, friends and then professional sports teams across the country. With a driving focus to ‘make every athlete better’, Under Armour is an embodiment of an ideal, echoed through every hallway of the company and through the mouths of every employee.

Amongst the thought provoking quotes heard during the week: “We have to be smart enough to be naïve enough to not know what we can’t accomplish.”

We can’t speak for the rest of the congregation, but we certainly got the plane home feeling like we could run through walls!