Pretty Green Cloth

Our in-boxes have been inundated with news about Liam Gallagher’s move into the fashion world today. News in itself, maybe not unexpected though, but even more news was the name he’s picked for his new venture.

Now, we can’t make a claim to say we were the first Co. to ever choose the name, but it’s still strange to hear that someone else has decided to choose Pretty Green as the name for their new Company. It’s like hearing someone you know who’s called a dog, son, or house the same name as yours. It’s a very personal and passionate thing.

What will be interesting to see is if we actually like the brand and clothes (don’t mind the logo, but still think ours rocks more than Liam’s).

We also wondered whether he phoned Mr Weller and asked him if he could borrow the name for his new range.