Three Lionesses on the store – how Three are supporting #WWC2019 this year

How do you get a nation rallying for something they didn’t even realise was a problem?

Simple. Through a social first led campaign, we managed to get a bunch of sports influencers and a whole host of journalists sharing Three’s petition to launch the first ever lioness emoji.  

Why? The light-hearted campaign is part of Three’s long-term commitment to make life easier for its customers, recognising emojis are a universal and popular way of communicating, used by 92% of the world’s online population.

So to celebrate England’s women’s team as they fight for pride in this year’s Women’s World Cup, Three challenged the Unicode Consortium to create one with its very own petition Change.org petition.

We went one step further than last year, creating our own emoji and working with football Legend Kelly Smith and a host of Super 5 League players from London based teams to drive impact, awareness and help make the change in a fun way.

EMBARGOED TO 0001 MONDAY JUNE 3, 2019 EDITORIAL USE ONLY Kelly Smith MBE and Women’s Super 5 League player Lauren Crawford at the Three flagship store in Oxford Street London, which has revealed the first female lion emoji to be created, ahead of the Women’s World Cup on Friday 7th June. PRESS ASSOCIATION Photo. Issue date: Monday June 3, 2019. Three’s playful petition to the Unicode Consortium – the global standard for emojis organisation – has already received over 600 signatures as England’s Lionesses get to roar for glory. Photo credit should read: David Parry/PA Wire

The results so far?

  • 23 pieces of coverage including Daily Star (print), The Sun (print) LADBible, Press Association, BBC Newsround and more…
  • 750m online OTS
  • 63 average domain authority 
  • 1.7m print circulation

Watch this space over the Women’s World Cup as we’re still on the hunt for more signatures and more noise!C